A True Story With A Happy OutcomeOnce upon a time there was a bright young high school student named Larry.Larry did well in school...with marks consistently near the top of his class...but without having to work hard to achieve these results. Being personable, Larry got along well with most people. Coming from a family that valued the status quo and took each day pretty much as it came, he seldom caused problems or made waves. A Good JobWhen the time came to decide what to do after high school, about the only only thing Larry knew for sure was that he did not want to continue the family tradition of 'getting a good job', most likely in a local factory setting.When he consulted the school guidance counselor, Larry was advised that accounting would be a good profession to pursue. He did well in mathematics...an accountant could always 'get a good job'...and as it turned out, the counselor had just gotten off the phone with an accountant who was looking for a bright young graduating student to join his firm. At the time, a career in accounting seemed to make sense..so Larry pursued the opportunity... got the job and started working in accounting.  But it was not a happy fit. Although Larry had enjoyed solving problems in high school mathematics classes, he found the arithmetic calculations of book-keeping...the fist stage of accounting...boring. After a few months, Larry realized that accounting was not a good career choice...and made plans to leave his 'good job' and attend university. Top Post-secondary EducationThe main attraction of university was more the easy availability of financial assistance than a burning desire to prepare for a career.After an exciting and energizing undergraduate period, Larry reached a familiar point...what to do after graduation.  Once again he
consulted a school official...this time round it was the dean...who
recommended that Larry consider law school. The dean explained that law might be a good fit for Larry...and even if he chose not to practice law, legal training would be useful in many other areas. Much to his surprise, Larry quite enjoyed practicing law...especially helping clients resolve their legal problems...and also owners succeed in their small businesses. Satisfying as these positive elements were, practicing law was not sufficiently engaging and self-fulfilling for Larry to consider law as either his vocation or a life-long career. Top A Passion For WritingAfter almost 15 years of running his own law practice, Larry left law, but continued helping owners succeed in their small businesses, mostly as a consultant.It was during this time that Larry finally found his true passion...writing. In  itially he started writing for publication as a marketing strategy
for his growing consulting practice. It was not long however, before his main focus was writing, with consulting becoming a supplementary activity. In total, Larry published 7 books...4 by major publishers such as Doubleday, McGraw Hill and Prentice Hall....with 2 of these books becoming best sellers. One of Larry's consulting clients was a real estate broker who wanted to attract more and better agents to his office. This consulting project included a survey of the best marketing practices of high-producing real estate agents, which was the catalyst for this website. Top My Own WebsiteI built this website myself using Site Build It!...or SBI.Although I was somewhat overwhelmed by the enormous volume of information that I kept uncovering, what continued to hold my attention was the large number of people who had built successful SBI websites...without any technical skills or training.  The more I read about SBI, the more I realized that it was exactly what I needed for my online marketing strategies....so I bought the program and started building this site. To learn more about SBI, click here. I have developed this website...like thousands of other SBI owners ...with no technical training or skills. This site is now within the top 1% of all websites worldwide. Last month (March '11) the number of visitors was the highest ever with visitors from 134 countries. Top The More Things Change... As with all experiences, developing my own website has offered many rich learning opportunities.Certainly I have learned the critical elements of building, marketing and maintaining a popular website. To help you develop your own website, I have summarized what I have learned in Four Steps To Website Success. As a result of preparing the website content, I have learned that the principles of good marketing are as effective in Real Estate Marketing as they are in all other areas of Small Business Marketing. ...The More They Stay the SameDespite the technology-driven changes that greet us virtually every day, the basic principles of marketing remain essentially the same.Purely and simply, marketing is all about attracting customers and clients. Obviously the best marketing attracts the most new business. I developed...and continue to update...this website to offer the best marketing practices for small business. Regardless of what products or services you provide...or where you provide them, the content on thus website will help you improve your marketing and achieve better results. For more information and assistance, check out the ... the self-study program to achieve better marketing results ... Personalized Achievement Coaching ... or The Best Internet Marketing Course for Small Business.
|
