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A True Story With A Happy Outcome

Once upon a time there was a bright young high school student named Larry.

Larry did well in school...with marks consistently near the top of his class...but without having to work hard to achieve these results.

Being personable, Larry got along well with most people.

Coming from a family that valued the status quo and took each day pretty much as it came, he seldom caused problems or made waves.

A Good Job

When the time came to decide what to do after high school, about the only only thing Larry knew for sure was that he did not want to continue the family tradition of 'getting a good job', most likely in a local factory setting.

When he consulted the school guidance counselor, Larry was advised that accounting would be a good profession to pursue. 

He did well in mathematics...an accountant could always 'get a good job'...and as it turned out, the counselor had just gotten off the phone with an accountant who was looking for a bright young graduating student to join his firm.

At the time, a career in accounting seemed to make sense..so Larry pursued the opportunity... got the job and started working in accounting. accountant

But it was not a happy fit.

Although Larry had enjoyed solving problems in high school mathematics classes, he found the arithmetic calculations of book-keeping...the fist stage of accounting...boring.

After a few months, Larry realized that accounting was not a good career choice...and made plans to leave his 'good job' and attend university.

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Post-secondary Education

The main attraction of university was more the easy availability of financial assistance than a burning desire to prepare for a career.

After an exciting and energizing undergraduate period, Larry reached a familiar point...what to do after graduation.

lawyerOnce again he consulted a school official...this time round it was the dean...who recommended that Larry consider law school.

The dean explained that law might be a good fit for Larry...and even if he chose not to practice law, legal training would be useful in many other areas.

Much to his surprise, Larry quite enjoyed practicing law...especially helping clients resolve their legal problems...and also owners succeed in their small businesses.

Satisfying as these positive elements were, practicing law was not sufficiently engaging and self-fulfilling for Larry to consider law as either his vocation or a life-long career.


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A Passion For Writing

After almost 15 years of running his own law practice, Larry left law, but continued helping owners succeed in their small businesses, mostly as a consultant.

It was during this time that Larry finally found his true passion...writing.
Initially he started writing for publication as a marketing strategy for his growing consulting practice.

It was not long however, before his main focus was writing, with consulting becoming a supplementary activity.

My BooksIn total, Larry published 7 books...4 by major publishers such as Doubleday, McGraw Hill and Prentice Hall....with 2 of these books becoming best sellers.

Like many people, Larry connected with the real estate industry after having pursued other career directions.

His introduction was a survey of the best marketing practices of high-producing agents.

This survey led to his report, How Agents Succeed In Real Estate which in turn led the following real estate marketing e-books:

  • Astute marketing
  • Generating Referrals
  • Planning Tools for Your Marketing Plan
  • Working Smart
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Online Marketing

online marketingSince first learning about the Internet, Larry thought it would be an ideal marketing vehicle for small businesses...including his own writing and consulting practice.

However, like most owners of small business, he lacked the technical skills to create a website. So Larry did what most other business owners did...hired a techie to build a website for him.

After about a year and more than $2500...the site was almost finished...very unfunctional....and not at all user-friendly...either for Larry or the few visitors who managed to find the site.
 
To complicate the website situation...it was also time to renew the domain name registration.

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That Was Then...This Is Now

Larry Easto pictureThe frustrations experienced with my first website led to a significant turning point..reversing a variety of frustrations that had plagued me for most of my life.

In reviewing my website situation as it existed about a year ago...I came to 2 conclusions:

One was that if I was to become more actively involved in online marketing...as I most definitely planned...I had to learn a whole lot more about website design and functionality.
 
And second, as a result of what I considered basic design flaws in my first site, it was necessary to forget about the first site...consider it a leaning experience...and start afresh with a new site.
 
At the very least my research into website design and functionality would enable me to know how to instruct the new web designer I had lined up to replace the first design team.

It was during my research that I learned about Site Build It!...or SBI. Site Build It!

Although I was somewhat overwhelmed by the enormous volume of information that I kept uncovering, what continued to hold my attention was the large number of people who had built successful SBI websites...without any technical skills or training.

The more I read about SBI, the more I realized that it was exactly what I needed for my online marketing strategies....so I bought the program and started building this site.

To learn more about SBI, simply click on the SBI graphic, above.

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Building This Website

home pageI have developed this website...like thousands of other SBI owners ...with no technical training or skills.

This site is now within the top 2 % of all websites worldwide.

Last month (March '09) the number of visitors as 50% higher than the preceding month, with visitors from more 50 countries.
 
Looking back at my SBI experience, I realize it is much more than simply a system for building my own website.

For example, unlike my high school guidance counselor, the early stages of the program led me through a decision-making process that allowed me to clarify what I wanted to do...and what I had to do in order to achieve those results.

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Building Your Website

I believe that everyone who runs a small business...or is even thinking about starting one... regardless of what or where it is...can build an SBI site.

Now that you have made it this far, you have the necessary technical skills to build your own site. 

If you are a real estate agent, you need your own unique website..if not a community site.
 
If you are not a real estate agent but do run your own business, you also need your own website.

Regardless of whether you are in deciding to build your own site...anywhere from mildly curious to raring to start the building...you will no doubt want more information.

Unfortunately, even if I wanted to...I could not give you the information you need.

SBI Video Tour!But that's OK...SBI offers a wide range of information to help you understand how you can build your own site.

The best...and probably easiest...place to start gathering this information is this video.

Check out the Video Tour to see how SBI works
click the graphic to the left to start your tour.


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SBI! Quick Tour
Or if you have a dial-up conection, choose the Quick Tour Slide Show. 

Simply click anywhere on the graphic to the right to start viewing the slide show.



The SBI system works and works well...check out either tour so you too can get started on creating your own successful website.

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