Frequently Asked Questions About Real Estate MarketingThese FAQ about real estate marketing will help you understand the basic elements of marketing as a strategy to grow your business.1. What Is Real Estate Marketing? For
property
owners, real estate
marketing is all about selling their property.
For real estate sale representatives, the term refers to marketing their professional services. For purposes of this website, which is about real estate marketing, the term means attracting prospective clients. Top 2. What Is The Difference Between Marketing And Advertising? In the
simplest
of terms, marketing is
the process that includes anything and everything we do in order to
attract clients.
Advertising ... a part of the marketing process … promotes you and the services that you provide. These promotions can be sent by way of paid messages in print and electronic media. Or you can prepare and send the messages yourself using such techniques as brochures, flyers, direct mail or the Internet. Top 3. What Is The Difference Between Marketing And Selling? In effect,
marketing is pre-selling.
It was what attracts prospects and generates leads. Selling is the last phase of marketing. Everything about real estate marketing should help prospective clients choose you instead of your competition. Top 4. What Are The Basic Real Estate Marketing Activities? There are
three
basic kinds of real
estate marketing activities.
i) Prospecting
For New Clients
Prospecting techniques are intended to help generate new leads. Traditionally, the most popular techniques have been:
ii) Serving Existing Clients The minimum level of service for serving existing clients is to help them meet their needs and wants. This is true whether your clients are buyers or sellers. For total client satisfaction, exceed their expectations. iii) Attracting New Business Your existing client base and network of contacts is the best source of new business. This new business comes from repeat clients and referrals. The best way to generate new business is to keeping in touch with your clients and network of contacts. Top 5. When Is The Best Time To Market? One of most
common misunderstandings about real estate marketing is that it is
something to be undertaken when you need new business.
Marketing is a never-ending process. It starts when you begin your career and ends when you retire. In between these two points, it is what helps maintain the inflow of new clients required for your business to succeed. Top 6. What Is The Best Marketing Strategy? Another common
misunderstanding about real estate marketing is that there is one magic
strategy that works for all sales representatives.
This is not true ... there is no sure-fire one-size-fits-all strategy that works for every one in every market. The best marketing strategy for you is that combination of marketing strategies that most compatible for you and your clients. Top 7. What Else Is Necessary To Market Successfully? In addition to
these basics ... listed under the heading 'Real Estate Marketing Basics'
on the menu at
the left...you will
also need:
Top 8. How Important Is Online Marketing? In today's
market, at least 80% of new
real estate clients start their research online.
Without your own website, you giving agents with a website a head start on pursuing these potential clients. Unless you plan to retire in the next year or so, Internet marketing is an important component of your overall marketing plan. Top 9. How Can I Improve My Marketing? To improve
your
marketing, continue to
improve everything you do.
Build on your strengths and become more creative in your marketing. Never stop learning. Top 10. What Marketing Functions Can Be Delegated? You can...and
should...delegate to
unlicensed support staff any and all marketing
activities for which a
real estate license is not specifically required.
Among other benefits, this will free up your time to do what you do best … interact with prospective clients and and serve existing clients. |
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