These FAQ about real estate marketing will help you understand the basic elements of marketing as a strategy to grow your business.
1. What Is Real Estate Marketing?
For property owners, real estate marketing is all about selling their property.
For real estate sale representatives, the term refers to marketing their professional services.
For purposes of this website, which is about real estate marketing, the term means attracting prospective clients.
2. What Is The Difference Between Marketing And Advertising?
In the simplest of terms, marketing is the process that includes anything and everything we do in order to attract clients.
Advertising …a part of the marketing process, promotes you and the services that you provide.
These promotions can be sent by way of paid messages in print and electronic media.
Or you can prepare and send the messages yourself using such techniques as brochures, flyers, direct mail or the Internet.
3. What Is The Difference Between Marketing And Selling?
It was what attracts prospects and generates leads.
Selling is the last phase of marketing.
Everything about real estate marketingshould help prospective clients choose you instead of your competition.
4. What Are The Basic Real Estate Marketing Activities?
There are three basic kinds of real estate marketing activities.
Prospecting For New Clients
Prospecting techniques are intended to help generate new leads.
Traditionally, the most popular techniques have been:
- advertising
- door-to-door canvas
- direct mail
- networking
With the growth of the Internet, real estate agents websites have become a major source of new business leads.
Serving Existing Clients
The minimum level of service for serving existing clients is to help them meet their needs and wants.
This is true whether your clients are buyers or sellers.
For total client satisfaction, exceed their expectations.
Attracting New Business
Your existing client base and network of contacts is the best source of new business.
This new business comes from repeat clients and referrals.
The best way to generate new business is to keeping in touch with your clients and network of contacts.
5. When Is The Best Time To Market?
One of most common misunderstandings about real estate marketing is that it is something to be undertaken when you need new business.
Marketing is a never-ending process.
It starts when you begin your career and ends when you retire.
In between these two points, it is what helps maintain the inflow of new clients required for your business to succeed.
6. What Is The Best Marketing Strategy?
Another common misunderstanding about real estate marketing is that there is one magic strategy that works for all sales representatives.
This is not true … there is no sure-fire one-size-fits-all strategy that works for every one in every market.
The best marketing strategy for you is that combination of marketing strategies that most compatible for you and your clients.
7. What Else Is Necessary To Market Successfully?
In addition to these basics … listed under the heading ‘Real Estate Marketing Basics‘ on the menu at the left…you will also need:
- supportive mental attitudes
- constructive action
These factors are listed under ‘Beyond The Basics‘ on the left-hand menu.
8. How Important Is Online Marketing?
In today’s market, at least 80% of new real estate clients start their research online.
Without your own website, you giving agents with a website a head start on pursuing these potential clients.
Unless you plan to retire in the next year or so, Internet marketing is an important component of your overall marketing plan.
9. How Can I Improve My Marketing?
To improve your marketing, continue to improve everything you do.
Build on your strengths and become more creative in your marketing.
Never stop learning.
Astute Marketing
Astute Marketing is a free downloadable ebook that will help you achieve better results from your real estate marketing. To get your copy, click here.
10. What Marketing Functions Can Be Delegated?
You can…and should…delegate to unlicensed support staff any and all marketing activities for which a real estate license is not specifically required.
Among other benefits, this will free up your time to do what you do best interact with prospective clients and and serve existing clients.
