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Astute
Marketing:
Your Path To
Better Results
Astute
marketing
includes seven critical elements:
- setting
smart goals
- business
core values
- time
management
- commitment
to
achieving your goals
- taking
responsibility for your actions
- personal
growth plan
- personal
marketing
plan
Work
Smarter...Not
Harder
Earning
a living by
selling personal or professional services is is hard work.
To
succeed, it’s
necessary to work long hours.
In
and of itself,
working long hours does not automatically lead to success.
It is
after all, fairly easy to fill your time with things like random
paper-shuffling, lengthy telephone conversations with family and
friends, surfing the Internet and so on.
Successful
people
have learned to work smarter and not harder.
Whether consciously
or instinctively, everything they do focuses on achieving specific
goals.
Working
smarter is
all about goals and ideas.
It involves focusing on goals that you
would like to achieve and taking actions that will help you achieve
these goals.
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Working
Smarter
Includes Astute Marketing
As
a critical
component of working smart, astute marketing also focuses on
achieving specific goals.
In
practice, this
means ensuring that all of your marketing activities are focused on
one thing and one thing only...achieving specific goals.
Here
are seven
critical elements of astute marketing.
By ensuring that your
marketing continuously contains these elements, you are well on your
road to better results.
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1. SMART Goals
Setting
SMART goals
means setting goals that are at the very least:

- Specific
- Measurable
- Achievable
- Relevant
- Time-based
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2. Core Values
That Help Attract New Clients
Your
business core
values guide you in making the right decision...the one that best
reflects who you are and what you stand for.
From
the perspective
of astute marketing, your core values will also help you attract new
clients.
This of course will help you successfully achieve your
desired results.
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3. Effective Time
Management
In
addition to
astute marketing, effective time management is also a critical
component of working smart.
One
of the most
important time management lessons is to learning to look after the
most important things first.
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4. Commitment
To
Achieving Your Goals
Setting
goals and
achieving them effectively and efficiently is all about effective
planning...and vice
versa.
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5. Taking
Responsibility For Your Actions
Taking
responsibility for your actions...regardless of the results
produced...allows you to continue to get better at everything that
you do.
Continuous
improvement is also an important element...and side effect...of working
smart.
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6. Personal Growth
Plan
A
personal growth
plan will help keep you focused on ensuring progress to your desired
results.
Personal
growth is
the planned process that enables us to develop and enhance the
resources we need to achieve our goals.
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7. Personal
Marketing Plan
All
successful
self-employed people follow a personal marketing plan.
Whether
consciously or instinctively, everything they do focuses on achieving
successfully achieving their goals. 
If
you do not have a personal marketing plan...or if you have not revised your plan
recently...do it now.
For more information about...and help in developing your personal marketing plan, see How To Achieve Better Marketing Results...Sooner.
An
up-to-date
marketing plan is the map for your road to better results.
Without
such a plan,
it will difficult...if not impossible...to achieve the better results
that you desire...and deserve.
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8. Personalized Achievement CoachingA new approach to developing fresh marketing ideas that will help you achieve better results.
Personalized marketing coaching will help you market more astutely.
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