Don't Chase Leads -- Attract ProspectsTo succeed at niche marketing and attract prospects, it is not enough to simply define your target market and know everything there is to know about it. What is your best tip for achieving Internet marketing success? Click here to share it now. Or...you can share it after reading the following material. You must use your knowledge to distinguish yourself from the competition. This will enable you to provide prospects with a compelling reason to choose you instead of the competition. What Prospects Look For In Real Estate AgentsHowever, if asked, clients are unlikely to say that they chose individual agents because of the value that they added to the process. Clients are more likely to say that they made their choice on the basis of agents’ specific personal characteristics. From a business perspective, astute marketing is the the key to attracting prospective clients. At the personal level, there are 12 traits that prospects seek in choosing real estate agents. The more of these characteristics that you possess and demonstrate, the easier it will be to attract prospects. 1. DiligenceThis category includes
2. ExpertiseIn real estate, this is the accumulated know-how from experience, training and continuing education that makes you good at what you do.Top 3. FlexibilityMore often than not, clients’ circumstances and market conditions continue to change and evolve. Clients need agents who can respond effectively to newly changed circumstances, not remain focused on the way things used to be.4. Good listenerA good listener understands and accepts what clients say. High producing agents consistently report this as a critical element of effectively serving clients and succeeding in real estate.5. Hard-workingThe most successful agents work very hard--and smart--at servicing listings and searching for suitable properties for buyers.Top 6. HelpfulThe major challenge of being helpful is to assist clients as much as possible without becoming pushy or intrusive.7. HungryAgents who are hungry for a higher level of success work harder for clients than those who have become complacent with the success they already achieved.8. NetworkedClients appreciate agents who can refer them to other service providers such as lawyers, mortgage lenders and trades-people. A good network of referral partners can help you attract prospects.Top 9. PatientBeing patient means allowing sufficient time for appropriate actions and the best decisions possible.10. Specific market knowledgeTo develop this knowledge it's necessary to continue to research and monitor what's happening in your market.11. Strong negotiatorThe best negotiators bring about the best possible outcomes for all parties.12. TrustworthyThe higher the competence of sales people, the more trustworthy they will appear to prospects. And the more trustworthy they appear the more attractive they will be to prospects. It's that simple.The more of these characteristics that you possess and demonstrate, the easier it will be for you to attract prospects. Top How Do Measure Up?Knowing what clients' expect is one thing...but knowing how you measure up to clients' expectations is something entirely different.There are 2 ways to assess how you measure up to clients expectations.  One is to ask your clients by means of a client satisfaction survey. The other is to conduct a self-assessment. One approach to conducting your self-assessment is to customize the sample outlined Planning Tool MP-4 as outlined in Planning Tools for Your Marketing Plan. Top What Is Your Best Success Tip?
With your help...and the help of other people like you...I plan to create the best online source of success tips.
When I select you as an Exemplary Service Provider, I will advise you by email. At that time I will also request any additional information I need for your Exemplary Service Provider profile. Like your best success tip, your Exemplary Service Provider profile will have its own URL. However, unlike your best success tip, your profile will be promotional in nature. Not only will it feature you as an Exemplary Service Provider, it will also promote the benefits that clients can expect to receive from your ability to deliver exemplary service. Think of what a powerful promotional tool this will be...and how effectively it will help you attract even more clients.
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