How To Achieve Better
Marketing Results ...Sooner
CONTENTS
How To Use This E-book .....................................................6
- Recognizing what you value
- Developing personal goals that reflect what you value
- Developing business goals that reflect personal goals
Chapter Two
- Working smarter not harder
- Planning your work
- Setting SMART goals
- Establishing and maintaining a life-work balance
- Setting business goals
- Setting marketing goals
- Evaluating the results you achieved in the past
- Taking action to implement your marketing plan
- Action plans to ensure ongoing implementation
- Why and how other people can help
- Connecting with people you need to know
Chapter Seven
- Generating referrals from people you know
- Show & tell marketing
- Internet marketing
- Advertising
- Other techniques for connecting with strangers
- Following up with prospects and clients
Chapter Ten
- Satisfying
clients by meeting their needs
and exceeding their expectations - Client service
APPLYING WHAT YOU HAVE LEARNED .................58
Exercise 1: Identify Your Core Values ..................................59
Exercise 2: Set Your Personal Goals ....................................62
Exercise 3: Develop Your Personal Profile ............................66
Exercise 4: Develop Your Marketing Plan .............................72
Exercise 5: Develop Your Implementation Checklists ............82
Exercise 6: Identifying People Who Can Help ........................84
Exercise 7: How To Generate More Referrals .........................86
Exercise 8: How To Connect With Strangers ..........................87
Exercise 9: Develop Your Follow-up System .........................90
Exercise 10: How To Monitor Client Satisfaction ....................91
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