Blogging: Your Personal Outlet
For News & Views
Blogging is a fast and easy way of
keeping in touch
. It allows you to communicate with prospects, clients and contacts and tell them what’s happening now.
A Blog Storm
Blogging is taking our wired world by storm. A blog—-short for ‘web log’—-is in effect a mini-web site. Individuals establish and maintain blogs to publish whatever interests them: personal thoughts, commentary, descriptions of events. As such, blogs often serve as online diaries. The ability for readers to leave comments in an interactive format is an important part of many blogs. A communication vehicle,
blogging is an ideal Internet marketing tool
. Through a blog, you can share timely information (updates, new developments in real estate, trends in your niche market, etc.), express an opinion, answer a question, or exchange whatever information you want.
4 Ps of Blog Marketing
Many marketers believe that marketing has 4 core elements: product, price, place and
promotion
. These are the so-called “4 Ps of Marketing”. By the same token there could well be “4 Ps of Blog Marketing”: personal, passionate, purposeful and present. Personal: It’s All About You A blog is an informal, personal statement about the individual who wrote it. This means that your blog reflects
you as a person
; not you as a representative of the real estate industry. In your blog you offer your own ideas, thoughts and comments. It is not the right place to say what others want you to say or what you think others want you to say. If others want to present their thoughts and ideas, let them do so…in their own blogs.
Passion: It Really Does Help Write about issues that are near and dear to your heart. This enhances your profile and credibility. It also helps others to continue to like and trust you, key ingredients to generating leads and referrals. Purpose: What It’s About Make sure you keep the end in mind.
Present: Now, Not Yesterday Blogs work because they deal with present issues--things that are happening now. As instant communication tools, their effect is weakened when they report on what happened last week, last month or last year. Keep the content current. Archived entries will serve as your historical record.
Flog Your Blog
Blogging is best when it is kept simple. Blog entries are simply quick and easy-to-create messages to stay in touch with your contacts. A single entry should take as much time as it would to craft a well-written and informative e-mail.It pays to blog. So... build your blog and flog it.
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