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Branded Text Messages 

Are Great Wireless Promotional Tools

Branded text messages offer a competitive advantage, allowing you to apply mobile technology to attract more prospects and generate more new business.

Branded Text Messages

text messaging Branded text messages start with a unique code for each listing.

When prospects text this code to a designated number, they receive a text message replying with basic details of the listing, together with a link to an electronic flyer.

Like conventional hard-copy brochures, this flyer contains pictures, property details, your contact information and a mobile-friendly contact form.

The flyer also reflects your personal brand in everything from the logo at the top to the color scheme thoughout.

You are alerted instantly to inquiries by either or both of text and email messages which containing the lead’s contact data.

You can view and manage these active leads online at any time.

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Branded Text Messages Offer Mobile Branding

Recent US surveys report:
  • 87% of the population use mobile communications devicesmobile phone
  • 270 million mobile users
  • 65% of mobile users text (SMS) “frequently or occasionally”
  • The average U.S. mobile subscriber sends and receives more text messages than phone calls.
Simply put: your customers are mobile...your brand should be too.

As consumers take advantage of all that their mobile phones have to offer, to keep pace with your prospects and clients, you should be prepared to engage these people in new and interesting ways.

Branded text messages enhance your marketing communications.

It gives you and your prospects another way to interact with each other and exchange relevant information.

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Lasting Relationships

Most real estate professionals prefer the lasting relationship to the one-time only sale.

These relationships are the basis of your client pipeline and contribute to the clients' lifetime value.

Mobile marketign helps you build and maitain relationships.

When you text or call a lead that has inquired, you are starting a conversation on their terms, using their preferred means of communication...mobile.

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All Communication Should Be Branded

personal brandYour personal brand distinguishes you from the competition.

This means that it is important to consistently promote your brand.

You will not close a deal with every communication that you send...but you will make an impression on the recipient.

Remember that you are not selling a one-time-only service...you are selling your expertise, your image, your ability to serve as a prospect’s lifelong REALTORŪ.

Remind them whenever appropriate that you are here to help them, not just now, but always.

Text messaging and mobile flyers are yet another means of conveying your brand’s message.

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The Benefits of Branded Text Messages

Instant Communications

  • 24x7 lead capture
  • No more missed calls
  • Follow up within seconds for a great first impression with buyers

Interactive Communications

  • It’s viral. Information delivered to prospects can be shared and forwarded
  • Receive leads immediately via email, text or online and respond when it’s convenient for you

Measurable Marketing

  • Find out how many prospects made inquiries to receive property information
  • Track results to identify which media is working best for your properties

Green Marketing

  • Forget hard copy flyers
  • Reduce printing costs and stop wasting paper
  • Eliminate the need to drive around refilling flyer boxes...save gas & time.
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To Learn More

Many thanks to Ian Greenleigh, account executive with DriveBuy Technologies for preparing this content.


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