Do you really need a business coaching course? Are you ready to be the best real estate marketing expert?
After several years doing marketing, I have concluded that there is no such thing as the “best” real estate marketing plans.
The best real estate marketing attracts the most most real estate clients. This means that many factors contribute to what can be considered the best real estate marketing.
These factors include individual sales people, the market they serve, clients and their competition.
Because these factors are variable, the term best real estate marketing in fact means the best real estate marketing for an individual agent, in a specific market at one point in time.
Just because one real estate marketing approach is best for one agent in his or her market, it does not automatically follow that the same approach is best for all sale people in all markets.
Even though all factors are variable but I will continue to offer insights and observations about achieving better results by improving your real estate marketing.
With that in mind, I will give my idea about how you too can benefit from coaching
Even The Pros Have Coaches …Maybe You Should Have One Too!
Although I haven’t seen any games yet this season, I am a big fan of baseball.
There is so much to enjoy about the game: the sights, sounds, smell, feel (hard bleacher seats) and taste (hot dogs & beer). A total treat for all five senses, the game also offers flashes of strategy that can also engage the brain.
What’s also interesting is that there is more to winning games than however the players on the field perform their roles.
There are literally dozens of others who contribute in one way or another to a successful baseball team.
Among these people are a number of coaches.
At the professional level, there are designated coaches for first base, third base, hitting, pitching, infield, bench, fitness and who knows what else.
What do all of these coaches do? In a nutshell, their role is to help the players improve their individual performance in one way or another.
Baseball Coaches
The best coaches don’t lecture the players about what they should be doing.
Most professionals … whether in baseball or real estate …already know the basics of their work.
However, as humans, we can and do forget the basics. And sometimes we are so distracted by other things that we are often oblivious to factors that interfere with our optimum performance.
Coaches help players in three ways:
- they recognize what the players may not notice: factors that interfere with peak performance
- they offer suggestions as to how to effectively overcome these limiting factors
- they help individual players overcome whatever factors interfere with effective performance
First and third base coaches recognize what runners are doing that might result in being called out.
They then offer suggestions to minimize the risk of runners being called out.
Similarly, hitting coaches recognize the actions of experienced batters that interfere with their hitting the ball well; pitching coaches recognize problems that pitchers are having getting batters out.
And so on, and so on.
Coaches In Life
Moving beyond the baseball field, there are coaches for virtually every human endeavor, from acting to coaches to voice coaches.
Skilled, experienced professionals can and do benefit from coaching assistance.
The overall role of life coaches is to help clients achieve personal goals.
Although this role can take many forms, more often then not, life coaches concentrate on helping clients identify obstacles to their achieving their personal goals.
Ironically, the obstacle for many people is the absence of personal or life goals.
Perhaps these folks have been so busy living their lives that they have not taken the time to set long term goals.
If the obstacle to a client’s personal success is the an absence of personal goals, the life coach’s first priority is to help the client set these goals.
After that, the life coach will help the client take the actions to achieve these goals.
A life coach can also help a client who has set long term personal goals … but is having trouble achieving them.
Just like a pitching coach helping an experienced pitcher overcome factors that interfere with getting batters out, the life coach will help the client overcome those factors that interfere with the client achieving his or her goals.
Just as life coaches help clients achieve their life goals, business coaches help self-employed people and owners of small businesses achieve their business goals.
Following a process similar to the processes followed by pitching and life coaches, business coaches help clients overcome the obstacles that interfere with their achieving business success.
Similarly, marketing coach help self-employed people and owners of small businesses achieve their individual marketing goals.
What business coaching course do you need?
Business Coaching Course
To be a real estate marketing expert, I think you’ll need marketing coaching. But it’s marketing coaching with difference elements, such as:
The business coaching course should have been designed for real estate professionals. Although certain professionals from other industries will benefit from this course too but it is intended primarily for…. real estate professional.
Second, the business coaching course should offer suggestions for overcoming obstacles to successful real estate marketing, consideration will be given to the leading examples of marketing strategies and techniques of in other industries.
In many cases, marketing concepts that are effective in other industries can be adapted for use in real estate sales.
For newer agents, business coaching course will help them overcome the obstacle of neither knowing the basics of real estate marketing nor how to effectively apply these basics.
More experienced agents will benefit from overcoming those factors that have become obstacles to achieving their desired results.
Time and time again, baseball coaches help players overcome obstacles to their peak performance.
If you … or some one you know … is facing an obstacle blocking the road to better results, check out Personalized Achievement coaching.
Our business coaching course focused as it is on real estate marketing, the coaching can assist most real estate professionals, regardless of where they are in their careers.
Article published on “Real Estate Marketing News” Ezine Aug 2010
