Great Client Service —The Ultimate Competitive AdvantageIn today’s client service oriented marketplace, the topic of satisfying customers has been the focus of more attention than any other marketing theme.Great client service is a key ingredient of successful real estate marketing. Successful agents recognize the importance of quality service and consistently satisfying clients. Customer service is like safe driving. Everyone knows how important it is. Most of us believe that we drive safely. However, even the shortest of drives, whether on the highway or city streets, provides enough evidence to conclude that too many people practice unsafe driving practices. Similarly, all service-providers know, or should know, the importance of quality service; and most claim to serve their clients well. Top The Quality Of Your Service Distinguishes You From The CompetitionYou are unique as an individual...and as a real real estate agent. This means that you serve clients in your own unique way.The e-book Planning Tools for Your Marketing Plan includes tools that will help you identify what distinguishes you...and describe it in words. Specifically Planning Tool MP-3 contains 7 questions that will guide you through the process of identifying your achievements ...and how these achievements distinguish you from the competition. Planning Tool MP-4 will help you assess how you meet and exceed clients' needs wants and expectations...and how you do this better than the competition. And Planning Tool MP-5 will help you incorporate this uniqueness into your marketing plan and continue to deliver great service to your clients. Top Clients Demand Quality ServiceRegardless of whether they are buying or selling, your clients expect and deserve quality service from you as their professional real estate adviser.Basic Truths About Quality Service
Top Add Quality to Client ServiceRegardless of what you add to your services, it will inevitably become a standard feature that must continue to be offered.Once you start to include a value-added service, you can’t simply stop. But the good news is that by continuing to offer quality service, you will continue to attract new clients and generate more referrals from satisfied clients. Top Asking Questions AND Listening To The AnswersFrom a marketing perspective, the primary reason for asking questions is to gather information.But not just any information; you need accurate and detailed information to find leads, qualify prospects and serve clients Top Serving Buyers: Help Them Make The Right DecisionServing buyers is more than just helping them find the home they think they want.It also means considering other possibilities that they may not have thought about. Top The Key To Servicing Listings EffectivelyEffectively servicing listings means communicating effectively with
Negotiating Win-Win-Win AgreementsThe best negotiating outcomes benefit all parties to the agreement:
Top Closing The Deal: The End of the BeginningClosing the deal means that you have helped clients achieve the results they wanted.Closing--the desired outcome of your client service--also helps drive your client pipeline. Top Find Out How Well You Serve Clients --Monitor Client SatisfactionThe best way to assess how you have satisfied your clients is to ask them. And the best time to ask them is after their transaction has closed and they have completed their move. Top Showing Client Appreciation Helps Generate More New BusinessShowing client appreciation is a key business development strategy.It enhances your relationship with clients, which in turn generates more repeat business and referrals. Top Testimonials Enhance Your CredibilityAs third party endorsements, testimonials confirm your competence and trustworthiness...they enhance your credibility and make you more believable.Top A Trusted Advisor Attracts New Business...Easily & EfficientlyWithout a doubt, when you are considered a trusted advisor, it is easier to attract clients. Building and maintaining trusting relationships with clients encourages them to hire you again and recommend others to you...the best ways to successfully grow your business. Top
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