A Community Website:
Your Sustainable Competitive Advantage
Creating a community website for your niche market will enhance your profile, attract new clients and give you a sustainable competitive advantage.A Community-focused Website serves a small geographic area such as a town or part of a city.
It functions much like a community newspaper...but online.
8 Reasons For Starting A Community Website
1. For The Same Reasons You Blog
There are at least
20 reasons for real estate blogging.
Many of these reasons for
blogging also apply to starting and running a
community website.
And speaking of blogging, avid real estate blogger Karen Highland of The Highland Real Estate Group in Frederick County Maryland says the concept of a community website...
Many of these reasons for
blogging also apply to starting and running a
community website.And speaking of blogging, avid real estate blogger Karen Highland of The Highland Real Estate Group in Frederick County Maryland says the concept of a community website...
"...sounds like...a full-scale,
blown-out, grown-up
blog on steroids.
"For those of us who blog, this has great potential and is very doable..."
"For those of us who blog, this has great potential and is very doable..."
The concept does in fact work.
Logan
“I have a community website and it does great for me...it does get your name out
there and when people think of a Realtor® they think of my site and call me.”
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2. For The Same Reasons You Are A Trusted Adviser
As clients, contacts, and members of your community increasingly see you as a trusted adviser, you are well positioned to start a community website.
Your personal
profile will give the website the credibility it needs to attract
visitors, local content and advertising revenue...if you add that
feature to your site.
3. You Know & Understand Your Local Community
Instead off being
stuck in an office,
you spend most of your time
out in the community
that you serve.
As a result, you continuously gather new information and learn more about your community.
In addition to helping you better serve clients, this information can be appropriate content for you community website.
you spend most of your time
out in the community
that you serve.
As a result, you continuously gather new information and learn more about your community.
In addition to helping you better serve clients, this information can be appropriate content for you community website.
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4. You Have A Network of Contacts
You probably have
referral partners and other contacts to whom you make referrals and
who make referrals to you.
These people will benefit from a community website. They can also provide content..and perhaps pay you to advertise on your community site.
These people will benefit from a community website. They can also provide content..and perhaps pay you to advertise on your community site.
5. Showcase Your Knowledge and Expertise
-
Your
unique website allows you a website to demonstrate your overall
knowledge of real estate and your specific
understanding of your local
market.
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6. You
Control
All The
Advertising
Unlike community newspapers and other advertising media, you control what does...and does not.. get advertised on your community site.
Unlike community newspapers and other advertising media, you control what does...and does not.. get advertised on your community site.
7. Additional Revenue Source
As noted below, a community website can represent additional revenue from up to 15 separate sources.8. A Community Website Is Easily Launched And Maintained
The SBI approach to
building and developing a website is an easy-to-use
system that will help you build a unique website...a website that you
easily develop into a community website.
As I and thousands of others have learned, no specialized technical
expertise required to build, develop and maintain an SBI site.
Anyone who can email and write a blog posting can create a community website using the SBI system...really!
First, I will answer whatever questions...and address any concerns...that you might have about starting and running a community focused site.
I can't begin to match either the breadth and depth of SBI technical support...so will refer questions of this sort back to appropriate SBI resources.
I have however had the opportunity to develop many community-focused projects.
I've also been involved in clarifying 'who does what' in new projects and business start-ups such as a community website.
I'm more than happy to draw on my experience to help you develop your site.
Use the form below to ask your question or raise your concern.
And second my new BestContent Page Builder system will guide you through the process of gathering the information that visitors look for on your web page.
I will then coach you through preparing the best content to turn these site visitors into good prospects.
With this system you will enjoy exclusive benefits and a genuine competitive advantage in your market.
To learn more about the new risk-free way of preparing visitor-pleasing content for your website, click here.
The best projects are those from which many people benefit.
Building a community-focused website is one such project.
It offers the opportunity for many people to win: you, your community, network of contacts...and if you choose to go this route...school interns.
I look forward to helping you build your community-focused site in any way that I can.
As I and thousands of others have learned, no specialized technical
expertise required to build, develop and maintain an SBI site.
Anyone who can email and write a blog posting can create a community website using the SBI system...really!
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How To Start & Run A Community Website
1. Develop A Unique Website
Developing a unique
website is easier than you would expect.
The SBI 10-day action guide will help anyone who can email and write a blog posting build and maintain a website that satisfies human visitors and search engines.
As well as the action guide, SBI also offers support in the form of online tips & techniques, user forums and and direct email support.
Although you can develop and build the site yourself, it's probably a good idea to get an assistant to help you.
This will allow you to delegate the time-consuming elements and concentrate on your real estate business.
This could be a member of your support staff or a willing family member.
You might also consider recruiting a student intern from a local school who could help you on a no pay basis...just for the work experience.
Another option would be a 'sweat equity' partner....some one who would contribute sweat to starting and running the site in anticipation of future compensation.
And as an added bonus, SBI offers a 30-day free trial. This gives a full month to try the system before committing to continue.
To learn more about SBI can help you develop your website...and its 30-day free guarantee, click on the “Powered by Site Build It” bar at the bottom of the page..
The SBI 10-day action guide will help anyone who can email and write a blog posting build and maintain a website that satisfies human visitors and search engines.
As well as the action guide, SBI also offers support in the form of online tips & techniques, user forums and and direct email support.
Although you can develop and build the site yourself, it's probably a good idea to get an assistant to help you.
This will allow you to delegate the time-consuming elements and concentrate on your real estate business.
This could be a member of your support staff or a willing family member.
You might also consider recruiting a student intern from a local school who could help you on a no pay basis...just for the work experience.
Another option would be a 'sweat equity' partner....some one who would contribute sweat to starting and running the site in anticipation of future compensation.
And as an added bonus, SBI offers a 30-day free trial. This gives a full month to try the system before committing to continue.
To learn more about SBI can help you develop your website...and its 30-day free guarantee, click on the “Powered by Site Build It” bar at the bottom of the page..
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2 Add Web 2.0 Capability To Your Site
This
feature is a combination of Wikipedia, MySpace and flickr.
By adding Web 2.0 through SBI's Content 2.0 you enjoy its best elements while eliminating its worst.
In effect, visitors to your site create local news content for you...but you or your assistant control the quality.
By adding Web 2.0 through SBI's Content 2.0 you enjoy its best elements while eliminating its worst.
In effect, visitors to your site create local news content for you...but you or your assistant control the quality.
3. Include Other Qualified Businesses On Your Site
These
businesses could include referral partners, clients and network
contacts who operate their own businesses.
There are many ways in which these business could participate:
There are many ways in which these business could participate:
- as full partners...making the website a partnership project with all the relevant rights and responsibilities of such a venture
- as paying subscribers...in which case they have the right contribute an agreed upon number of pages of content
- as fee-for-service advertisers...in which case they pay for advertising for a predetermined period
- as content providers...contributing appropriate content from their areas of expertise
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4 Monetize Your Site
The
SBI system includes at least 14 techniques for your site to generate
income.
You might also be able to sell advertising space to other other compatible businesses in your market.
You might also be able to sell advertising space to other other compatible businesses in your market.
5. Continue to Add Content
You
can add content supplied by visitors to your community website.
The SBI system helps you prepare content in a form that will please human visitors to the site as as well as meet search engine requirements.
You can also add content from Internet resources such the ActiveRain consumer channel and websites that offer e-zine articles (think of yourself as publisher and follow that link).
The SBI system helps you prepare content in a form that will please human visitors to the site as as well as meet search engine requirements.
You can also add content from Internet resources such the ActiveRain consumer channel and websites that offer e-zine articles (think of yourself as publisher and follow that link).
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How I Will Help You
There are 2 ways in which I will help you start and maintain your community website.First, I will answer whatever questions...and address any concerns...that you might have about starting and running a community focused site.
I can't begin to match either the breadth and depth of SBI technical support...so will refer questions of this sort back to appropriate SBI resources.
I have however had the opportunity to develop many community-focused projects.
I've also been involved in clarifying 'who does what' in new projects and business start-ups such as a community website.
I'm more than happy to draw on my experience to help you develop your site.
Use the form below to ask your question or raise your concern.
And second my new BestContent Page Builder system will guide you through the process of gathering the information that visitors look for on your web page.
I will then coach you through preparing the best content to turn these site visitors into good prospects.
With this system you will enjoy exclusive benefits and a genuine competitive advantage in your market.
To learn more about the new risk-free way of preparing visitor-pleasing content for your website, click here.
Top
The best projects are those from which many people benefit.
Building a community-focused website is one such project.
It offers the opportunity for many people to win: you, your community, network of contacts...and if you choose to go this route...school interns.
I look forward to helping you build your community-focused site in any way that I can.
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