Content Is King...It's What Satisfies
Visitors To Your Website
In terms of satisfying website visitors, content is king. Without great content, nothing else really matters.Featured Website: The Mortgage Group
If you want to know how to present a huge amount of visitor-satisfying content, The Mortgage Group Ontario's website will serve as an excellent model of how to do this.
This site offers six categories of information useful to anyone looking to purchase or refinance a home.
One of these topics...Green Mortgages...offer eight subtopics, including Green Rebates, Green Mortgage Solutions and a list of environmental organizations.
All of these topics offer clean and concise content, usually in 1 or 2 well-written paragraphs with links to other useful information.
The home page features elegant doors that open to well presented overview of the categories of information found on the site. Once the doors have opened...they disappear.
If it's important to you to use moving graphics on your home page, make sure they do their work and then disappear as well the doors on the The Mortgage Group Ontarios's website.
Overall, the site has the look and feel of a well planned and well laid out newspaper. It really demonstrates that content is king, without the slightest risk of an exclamation of “Too Much Information!”
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Ensuring That Content Is King
Four elements ensure
that content is king...and they all start with the letter C. For fans of Sesame Street, this section could well be entitled “Content Is King...brought to you by the letter C” .
The Mortgage Group's website illustrates how each of these elements work in practice.
Clear
Clear web content
describes the homes you that you sell...and the services you
provide...in words that site visitors can easily understand.
After reading your content, visitors should know exactly what you meant, not struggling to figure out what the home looks like...or even worse, what you can do for them.
After reading your content, visitors should know exactly what you meant, not struggling to figure out what the home looks like...or even worse, what you can do for them.
Concise
Concise web content
outlines what buyers will enjoy enjoy about individual
properties...not specialized features that only an engineer or
technician could understand and enjoy.Similarly, it promotes the benefits that clients will enjoy as a result of hiring you...not a detailed list of your honors and achievements.
Complete
Complete web content
provides enough information to enable site visitors to understand
what you can do for them.
If you don't tell visitors that you can refer them to other professional advisors, mortgage brokers or tradespeople, prospective clients may well choose other agents who do provide this information.
If you don't tell visitors that you can refer them to other professional advisors, mortgage brokers or tradespeople, prospective clients may well choose other agents who do provide this information.
Client-focused
Client-focused
content is all about the benefits that visitors will enjoy as a
result of hiring you. It is not about you or the honors and awards you may have won.
Remember that when people visit your site, they are looking for information about how you can help them with their real estate needs.
Ideally your site will provide them with enough if this information that they will contact you to discuss how you can help them with their specific needs and wants.
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More Help In Ensuring That Content is King
Because of the importance of content, there is no shortage of resources to help you create visitor-satisfying content that will help you attract prospects and generate new business.For example, Use Your Website Content To Pre-Sell Yourself, outlines how you can use website content to Pre-Sell...or qualify yourself...as some one who can and does help clients.
This page also includes a link to Make Your Content Pre-Sell, an e-book that you can download for free.
Similarly, another page outlines The Hi-5 of Great Web Pages, while another page will help you discover how a busy person like you can prepare the best web content.
As mortgage agents, members of The Mortgage Group, deal with very complex and detailed information.
In recognition of the reality that content is king, its website is an excellent example of how to present this information is a visitor-satisfying manner.
Regardless of whether you are a real estate agent, a home inspector or stager or anyone else involved in the real estate industry, the information that clients need and want from you is equally complex and detailed.
What are you doing that like The Mortgage Group website ensures that your content is king?
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