What Is Your Desire?Desire: something that promisessatisfaction when it's achieved”Desire is the common thread of successful people. "If you don’t have this passion and will to realize your vision of what you want to in life, you’re unlikely to achieve your goals." Ken McLachlan
A Burning DesireHe credits his success in real estate to his burning desire: “I
remember as a
kid, I knew without question that I would be a success. That longing
was embedded deep inside of me.
"If I didn’t have that, there’s no way that I would be where I am today. “Imagination leads to the actions necessary to bring about the results that you want. Your craving for success is so intrinsic to your very being that there’s no doubt in your mind that you’re going to achieve the outcome you want. "It means doing whatever it takes to achieve your goals, having what it takes to walk over burning coals to get where you want to be. "On the other hand, a wish or hope is largely a fantasy, more of a passing fancy. "It’s like thinking ‘wouldn’t it be nice if I quit smoking’ or ‘wouldn’t it be nice if I was a top producer’ without being prepared to take the necessary actions to achieve these results. “I don’t think you can instill desire in someone that doesn’t have it. 
You
can
help them mold it and nurture it but if they don’t have the longing to
succeed,
you can’t make them passionate about something. "You can open their eyes to the possibilities of being great in their careers, but you can’t infuse them with the passion they lack. "That
drive to succeed is the willingness to achieve something and
make
it bigger. It’s like the pilot light in the furnace. If the pilot
light isn’t on, nothing happens.”
Top It's About Achieving Your Goals
Your
goals reflect results that you would like to achieve.
Achieving these results should satisfy you—positively, completely and with no doubt whatsoever. Total satisfaction is the obvious and ultimate reality check for your goals. It's also really simple...try it out: Assuming the currency and soundness of your goals, how satisfied will you be when you have achieved them? If these results existed right now how satisfied would you be? Unless you get a 100% satisfaction rating on your goals, it's a good idea to rework them until you achieve this level. Few if any goals are self-achieving. You also need a total, positive and complete commitment to doing whatever it takes to achieve your goals. How strong is your commitment? How strong must it be? Napoleon Hill suggests a very high standard. In Think and Grow Rich he tells us: “Every
person who wins in any undertaking must be willing to burn his ships
and cut all sources of retreat.
"Only by so doing, can one be sure of maintaining that state of mind known as a burning desire to win, essential to success.” Do you have having what it takes to walk over burning coals to achieve results that will totally satisfy you? Top It's Also About Achieving What YOU ValueTalented and ambitious people frequently face conflicting sets of expectations.On the one hand there are the expectations that others--family, friends, peer group etc.--have of the results results we should achieve.  The Jazz
Singer, a 1980 movie based on the life of
singer/songwriter Neil Diamond, illustrates this conflict. In the movie, the singer's father, a 4th generation Jewish Cantor, expects his son to continue the family tradition and pursue his calling as a 5th generation Cantor. For his part, the son, played by Neil Diamond, wishes to pursue his dream of becoming a pop star. Needless to say the conflict between son and father is very intense. (To learn how the conflict is resolved, check out the movie..well worth renting the DVD.) Few of us experience conflicts of this intensity. However, most of us experience conflict of some kind in setting and pursuing our goals. If you value such qualities as harmony, loyalty and satisfying others, you will have no trouble aligning your goals to please other people.  If however, you value qualities such as change, independence and self-reliance, it will be difficult to please those people who expect different things from you. If you are not absolutely sure what you value and desire, it is well worth investing the time to clarify your thinking. How to Achieve Better Marketing Results... Sooner is an e-bbok designed to help you increase the overall efectiveness of your marketing. Some of these values represent core personal values, others represent business core values, while still others will help you attract more clients. By understanding what you value, you will be better able to resolve any conflicts between results you want to achieve and expectations that other people may have of what you should accomplish. Top
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