The Hi-5 of Great Web Pages
The key to preparing great web pages is simple...prepare great content.When it comes to attracting visitors to your site...content is king.
There are 5 key elements to preparing content that attracts visitors.
1. Effective Planning
Web pages are online elements of your overall marketing communications strategy.Like all marketing communications, good web content does not just happen.
They are carefully planned...and then prepared and built just as carefully.
There are 2 critical elements to planning great web pages.
Ideal Visitors
Assuming that the overall goal of your website is to attract visitors
that will ultimately generate new business, the most ideal visitors
to your website are:
- search engine spiders
These spiders...actually
automated robots but called spiders...will
visit your site to gather data which will indexed and filed in the
search engine's data base.
It is this indexed information about your website that allows search engines to direct visitors to your site.
It is this indexed information about your website that allows search engines to direct visitors to your site.
These visitors come to your site looking for
information about you
and how you can help them.
Great web pages provide the information that visitors need to consider contacting you.
Great web pages provide the information that visitors need to consider contacting you.
These area those wonderful people who recommend you and refer the
friends and acquaintances to you.
They will draw upon the content on your website to support and enhance their recommendations and referrals.
They will draw upon the content on your website to support and enhance their recommendations and referrals.
For each of these kinds of visitors, your content has a specific
objective.
Your Objectives
In one way or another, your objectives must contribute to achieving
your overall goal of attracting visitors and generating new
business.
As a result, your objectives should clarify what you want your visitors to do after visiting your site.
Obviously you will want spiders to take useful data back to the search engine data base.
But what about your human visitors...what do you want them to do?
Certainly you want visitors to choose you as their agent.
But your website alone will probably not achieve that result.
A more probable scenario is that your visitors will like your content enough that they will be prepared to contact you to learn more.
As for your referral sources, you will want them to recommend you to others.
Great web pages will help you achieve all three of these objectives.
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2. Keywords
These are the words and short phrases that identify the specific theme or topic for each web page.
These are the elements that spiders take back to search engine data
bases.
They are also the magic tools that help you keep the content of each web page focused...and user-friendly.
Because of their importance to both spider and human visitors, keywords must be chosen and used very very carefully.
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3. User-Friendly Content
The best content for human visitors is both information-rich and user-friendly.Is is not a hard-selling promotional pitch.
It is not all that difficult to prepare great web pages.
The key is write well about what you know and love.
You already know what you know and love...looking after clients.
And the best way to write well is to follow the tips and suggestions contained in Make Your Content PREsell!
In the briefest of introductions, this down-loadable e-book is the best resource about writing effective web content that I have ever seen...or heard about.
If you want web content that is as good at its job as you are at yours, download and use this free book
Great web pages also offer a good supply of user-friendly content for search engine spiders...keywords.
Use your keyword appropriately in sentences, spread throughout your page.
Some experts suggest having keywords concentrated more at the beginning and end of your page than in the middle.
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4. Text Links
These are critical...but often forgotten...features of web pages.A text link connects a word or phrase...like this...to another page on your site.
(In case you haven't clicked the link, it goes to the web page entitled How to Prepare the Best Web Content To Attract Clients.)
Properly placed, they can turn good web pages into great web pages.
These links can add significant value to your website.
By offering visitors access to more information, they help satisfy human visitors and take them deeper into your site.
Pleased with finding more information, visitors will be happy to recommend your site to other like-minded people.
Spiders also like text links..because they offer useful features.
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5. Graphics
Well-chosen and carefully used, images and graphics can also help convert good web pages into great web pages.
They can help illustrate specific points and elements of the content.
They also break huge blocks of text and add interest a screen of text.
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You Really Can Create Great Web Pages
Without a doubt, you are the ideal person to write your web content.You...and you alone...have the detailed knowledge of how you help clients.
Think about how passionately you tell family, friends...and anyone who will listen...how much you love your work.
You also have the motivation and desire to get your message out to site visitors.
If your site visitors knew how good you are at what you do and how passionate you are about doing it...they could hardly wait to talk to you.
But...the reality is...2 obstacles prevent you from preparing web content that shows your expertise and passion.
As a very busy person, you don't always have enough time to prepare really good web content.
And second, it's possible that you also lack the necessary writing skills to make your written words reflect your expertise and passion.
Like most obstacles, these hurdles can be overcome.
My new BestContent Page Builder system will guide you through the process of gathering the information that visitors look for on your web page.
I will then coach you through preparing the best content to turn these site visitors into good prospects.
With this system you will enjoy exclusive benefits and a genuine competitive advantage in your market.
To learn more about the new risk-free way of preparing visitor-pleasing content for your website, click here.
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