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Know-how
Is More Than
Information
& Knowledge
Know-how: understanding how to do something efficiently
Know-how helps you apply knowledge...smoothly and efficiently...to
achieve your desired results.
Information,
Knowledge & Know-how
Information is
objective data or recorded details concerning a specific fact subject
or event.
For example, it has
been objectively proven that if you strike a properly placed nail
with a hard instrument, you can push the nail into a wooden surface.
This data is information.
Similarly, for more
than a decade, it has widely demonstrated...and details
recorded...how computer technology can be used to simplify the
completion of many tasks.
This data and the
recorded details also represent information.
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Knowledge represents
understanding how information can be applied.
Among the huge
variety of hard instruments...a hammer is probably the best choice
for pounding nails. This illustrates the application of information
about pushing a nail into a wooden surface.
From a work work
perspective, knowledge is understanding that specific computer
technology can help you in your work.
Know-how is
understanding how to do something smoothly and
efficiently.
It's understanding
how to pound nails smoothly...using as little energy
and effort as possible.
It's also
understanding how to effectively apply computer technology to achieve
better
results in your work.
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Gaining Knowledge
Today's
information-rich world offers virtually unlimited sources of
information.
The problem is not
finding information.
The real challenge is in finding information
that you can apply...to achieve your goals and also serve your
clients.
If you come across
information that will help you achieve your goals and also serve
clients...great.
Go ahead and convert this information into
knowledge...and figure out how you will apply it smoothly and
efficiently in your work.
It's also good if
you come across information that will either help you succeed or
serve clients better. Do whatever it
takes to make this new knowledge
work for you.
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If however new
information is not obviously applicable to your situation, don't try
to make it fit.
Enjoy its novelty...perhaps filing it away for
future reference...but don't try to make it fit your
situation just
because you like it.
Another
way of
gaining knowledge is from experience...both your own experience and
the experience of others.
The
following
e-books will help you learn from the experience of high producing
agents:
- Working Smart
summarizes strategies that successful agents apply to work smarter
and not harder to achieve their desired results.
- Astute
Marketing
summarizes strategies that successful agents apply to attract clients
instead of chasing leads.
- Generating
Referrals
summarizes strategies that high-producing agents apply to generate
more referrals and more new business....and succeed.
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Developing
Know-how
Just as action helps you achieve your goals,
it also helps you
develop know-how.
Simply knowing that a hammer is the best choice for pounding nails
will not push the nail into the wood...you must use the hammer.
And the more you use the hammer, the more smoothly and efficiently
you will pound nails into wood...using as little energy and effort as
possible.
The same considerations apply to effectively converting knowledge
into know-how.
It is not enough to know that tools like computer
technology can help you...you must use these tools smoothly and
efficiently.
You learn this know-how by taking action to apply specific
knowledge...then tracking your results...and continuing to improve.
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A Competitive
Advantage That Attracts Clients
Realistically, your
competitors have access to the same market information that you do.
They probably also
have access to the same...or similar...marketing knowledge as you.
It is however
neither information or knowledge that distinguishes you from the
competition and attract clients.
It is how you apply
common knowledge that enables you to satisfy clients.
In other words, your
know-how distinguishes you from the competition...it
helps you
attract more clients...and achieve desired results for your
clients...and
also for yourself.
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