The Best Leads
Are Referred To You
Leads generate new clients
who represent new business--the life-blood of your business.
Referral Marketing Helps Your Contacts
Refer Leads To You
Referral marketing
, based on word-of-mouth recommendations, offers the best advertising possible. Not only is it free, but coming from independent third parties, it is more believable than paid advertising and self-promotion. Experienced marketers commonly believe that 85% of new business comes from word-of-mouth referrals.
A Referral Program Means Keeping In Touch
The key to a successful referral program is
keeping in touch with clients and network contacts
. Regular contact helps you maintain an ongoing, positive presence in the minds of your clients and contacts. This presence will facilitate repeat business and referrals from satisfied clients.
Newsletters Keep You In Touch
With Clients And Contacts
Newsletters
can be ideal vehicles for keeping in touch with clients and network contacts. Well prepared content offers readers interesting and useful information that will help keep them up-to-date on the state of the real estate market. By drawing on your current knowledge of your niche market, you remind readers of the professional services that you deliver to clients. This reminder reinforces your position as agents of choice for repeat and referral business.
Giving Things To People
Helps Referral Programs
Referral programs
depend upon people remembering you. Most of us remember the people who give us things. It doesn’t matter if it’s a pen with the person’s name on it, flowers or gift certificate for a special dinner, we will remember the donor.
Referral Partners Send Leads To Each Other
Referral partners
allow you to get more referrals by making more referrals system. Individually and collectively, you and your partners make up a referral system that offers very significant benefits. The most obvious of these benefits is the cross referral of prospective clients.The true power of this system extends far beyond generating new business. It allows you and your referral partners to help each other build and maintain profitable businesses by exchanging useful information.
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