Let Your Website Do The Heavy Lifting

by Laura Vestanen
(Point Roberts, Washington)

"Information-rich, client-focused web pages on the other hand, offer visitors compelling reason for contacting you to learn more about how you can help them."

Laura Vestanen

SO TRUE!

My website is a simple template-design site with boring yet still professional-looking graphics.

The big thing about my site: it has links to hundreds of websites that are very hard for the general public to find, such as government websites regarding property taxes and recording requirements.

My clients LOVE me. I have fantastic client loyalty, referrals, and repeat business. Some drive 4.5 hours each way just to work with me. No kidding.

I get calls for appointments from the US, Canada, Guam, and Hong Kong.

All call me once they see my website.

I spend less than $200 a year on all marketing including website costs and business cards.

My website does the heavy lifting.

Comments for Let Your Website Do The Heavy Lifting

Feb 10, 2011
Your Website Is More Than Self-Promotion
by: Larry Easto

The best websites are more than self-promotional advertising.

When visitors arrive at your website, they are looking for information about you and how you can help them.

Certainly your website should provide lots of accurate information about you, your market and how you can help them.

But as Laura points out, it's also a good idea to include links to other websites that might be very hard for your visitors to find.

By doing this, you can experience the same benefits as Laura: fantastic client loyalty, referrals, and repeat business.

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