Client Loyalty Is Earned...Not Boughtloyalty: faithfulness to commitments and obligationsThe best way to earn client loyalty is by looking after your clients ...providing them with the best service that you possibly can.Valuable & ImportantOnce you have helped them them by satisfying their needs and wants and perhaps even exceeding their expectations, they will hire you again. Satisfied clients will also recommend you and refer prospective clients to you. Faithful clients represent a significant lifetime value and drive your permanent pipeline of clients. Not surprisingly, every successful business from a one-person operation to huge multi-national corporation recognizes the value and importance of faithful customers. Most maintain some form of a rewards program to recognize and retain dependable customers. Top Customer Reward ProgramsSome of these programs are very basic.At a local coffee shop where I purchase coffee beans, a clerk records each of my purchases in a 3-ring binder. Each time, he reminds me that after buying 10 pounds, I will receive one free pound. Others such as Air Miles Rewards operate very sophisticated world-wide programs that offer customers gifts or free services for continuing to purchase from selected purchasers. Regardless the simplicity or complexity of individual programs, or the nature of the rewards...customer loyalty programs serve 2 purposes. One is to thank customers for their repeat purchases. And the other is to encourage loyal customers to continue to buy from individual businesses that reward them for their purchases. Without a doubt, customer rewards programs are important and valuable marketing tools. However from the perspective of personal services such as real estate sales, it's more effective...and less costly...to earn client loyalty...through your great service...than to buy it though rewards and gifts. Top How To Earn Client LoyaltyThe moment you are hired is when you start working to earn your clients' ongoing trust and loyalty.But you can't generating faithfulness by going after it directly...it's a reward that clients give you... for helping them. You earn this reward by recognizing that each client is unique...and by helping individual clients meet their own needs and wants. You can also earn your reward by providing all clients with the best quality service that you possibly can....and by remaining faithful to your commitment to help them with with their transactions...for as long as it takes. Top Keeping in TouchAlthough your contractual obligation to clients ends with the successful closing of their transactions, your professional obligations can and should be extended well beyond closing.All clients will benefit from your professional opinion on an ongoing basis. This is especially true in changing economic and market conditions. By keeping in touch with your clients, you continue to serve them and demonstrate your commitment to them. Iin return they will reward you with their loyalty...and the new business that it generates. In effect...you get back what you give out. What a great reward for being faithful to client commitments and obligations. Top
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