Marketing CommunicationsSend Your Message in WritingSelecting the right marketing communications vehicle depends on the message you are sending and who you are sending it to.Marketing messages have 2 primary purposes:
3 Steps to Effective Marketing MessagesStep I: Clarify why you are communicatingTypical reasons could include:
Step II: Identify who you want to communicate withWhy you are communicating determines who you will be communicating with.For example, if you want to increase your profile, you will want to communicate with strangers and also with people you know. If your purpose to generate leads, your message should target prospects in your niche market. In this message you will introduce yourself and also the services that you provide. And if your purpose is to generate referrals, obviously you will send your message to people you know and who know you. In addition to reminding clients and contacts of your services, this message will also invite referrals from these people. Step III: Select the right communication toolThere are many different tools available for sending your marketing messages.Top Communication Tools
Correct, Concise & CompleteThe best marketing communications are correct: they tell the facts as they really are...not the way you'd like them to be.They are concise: they tell your story in fewer than 500 words. And they are also complete: they provide readers with the information they need to take the actions you want them to take. Unfortunately a lot of marketing writing is false or misleading and incomplete. Often it is either too long or to short. All these attributes contribute to ineffective marketing messages. Marketing communications are critical elements of your marketing plan. Properly prepared, they can enhance your personal brand, attract prospects and generate referrals. Top
|
