Marketing
Communications
Send Your
Message in Writing
Selecting the right
marketing communications vehicle depends on the message you are
sending and who you are sending it to.
Marketing messages have 2 primary purposes:
- to provide the reader with information about
you and your services
- to persuade the reader to take specific action
3 Steps to Effective Marketing Messages
Step I: Clarify why
you are communicating
Typical
reasons could include:
Step II: Identify
who you want to communicate with
Why
you are
communicating determines who
you will be communicating with.
For example, if
you want to increase your profile, you will want to
communicate with strangers and also with people you know.
If your purpose to
generate leads, your message should target
prospects in your niche
market. In this message you will introduce yourself and also the
services that you provide.
And if your
purpose is to generate referrals, obviously you will send
your
message to people you know and who know you. In
addition to reminding
clients and contacts of your services, this message will also
invite referrals from these people.
Step III: Select the right communication tool
There are many
different tools available for sending your marketing
messages.
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Marketing Communications Tools
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Correct, Concise & Complete
The best marketing communications are correct: they tell the facts as they
really are...not the way you'd like them to be.
They are concise: they
tell your story in fewer than 500 words.
And they are also complete: they
provide readers with the information they need to take
the actions you
want them to take.
Unfortunately
a lot of marketing writing is false or misleading and
incomplete.
Often it is either too long or to short. All
these attributes contribute to ineffective marketing
messages.
Marketing communications are critical
elements of your
marketing plan.
Properly prepared, they can enhance
your personal brand, attract prospects and
generate referrals.
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Make Your
Words Sell
Without a doubt words sell...and great
words really sell a lot.
Whether you are preparing copy for your
brochure...or content for your newsletter or website, it's important
to choose the right words.
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10 Steps To
Advertising Success
These 10 steps to
advertising success
will help you attract the best prospects and clients.
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Use Your
Website Content To Pre-Sell
YourselfUse
your website content to warm up prospective clients and qualify
yourself as competent and trustworthy.
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Branded
Text Messages Are
Great Wireless Promotional ToolsBranded
text messages offer a competitive advantage, allowing you to apply
mobile technology to attract more prospects and generate more new
business.
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How To
Prepare Winning Newsletters That Distinguish You From the Competition
& Generate More Referrals
Without a doubt, winning newsletters are important elements of your
communication plan.
Their primary purpose is to serve as a vehicle for keeping in touch
with your clients, contacts and others who may hire you...or refer
others to you.
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You Really
Can
Publish A Book
Many people would like to write a book...from scratch or based on
other work such blog posts and newsletters.
If you would like to publish a book, maybe I can help.
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8 Benefits
Of
Self Publishing Your Book
Among other benefits, self publishing your book offers you
recognition as an expert, a unique competitive advantage and an
additional revenue source.
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From
Blog To Book
Format: How It Can
Be DoneIf you would like to convert your blog to book format...here is how
to do it.
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To
Self Publish Ebooks Based On
Your Blog ...
Start
With a TOCWhen
bloggers decide
to self publish ebooks based on their blog posts, they need a table
of contents (TOC)...and also an experienced editor.
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Need some help with the development...or refinement...of your marketing communications?
I'd be happy to help by coaching you through the process.
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