Marketing
Communications
Send Your
Message in Writing
Selecting the right
marketing communications vehicle depends on the message you are
sending and who you are sending it to.
Marketing messages have 2 primary purposes:
- to provide the reader with information about
you and your services
- to persuade the reader to take specific action
What is
your best marketing communications tip?
If you would like to
share your tip with others, click
here.
Or you can share your tip after you have read this
page.
3 Steps to Effective Marketing Messages
Step I: Clarify why
you are communicating
Typical
reasons could include:
Step II: Identify
who you want to communicate with
Why
you are
communicating determines who
you will be communicating with.
For example, if
you want to increase your profile, you will want to
communicate with strangers and also with people you know.
If your purpose to
generate leads, your message should target
prospects in your niche
market. In this message you will introduce yourself and also the
services that you provide.
And if your
purpose is to generate referrals, obviously you will send
your
message to people you know and who know you. In
addition to reminding
clients and contacts of your services, this message will also
invite referrals from these people.
Step III: Select the right communication tool
There are many
different tools available for sending your marketing
messages.
Top
Marketing Communications Tools
- introduces
you to strangers and reminds contacts of the services that you provide
- essential
element of virtually all communication tools
Read how I built this website. Learn from
my experience and build your own successful website.
Top
Correct, Concise & CompleteThe best marketing
communications are correct: they tell
the facts as they
really are...not the way you'd like them to be.
They are concise: they
tell your story in fewer than 500 words.
And they are also complete: they
provide readers with the information they need to take
the actions you
want them to take.
Unfortunately
a lot of marketing writing is false or misleading and
incomplete.
Often it is either too long or to short. All
these attributes contribute to ineffective marketing
messages.
Marketing communications are critical
elements of your
marketing plan.
Properly prepared, they can enhance
your personal brand, attract prospects and
generate referrals.
Top
Make Your
Words Sell
Without a doubt words sell...and great
words really sell a lot.
Whether you are preparing copy for your
brochure...or content for your newsletter or website, it's important
to choose the right words.
Top
10 Steps To
Advertising Success
These 10 steps to
advertising success
will help you attract the best prospects and clients.
Top
Looking
For Real
Estate Advertising
Ideas?
There are hundreds,
if not thousands,
of real estate advertising ideas.
Top
Use Your
Website Content To Pre-Sell
YourselfUse
your website content to warm up prospective clients and
qualify
yourself as competent and trustworthy.
Top
Branded
Text Messages Are
Great Wireless Promotional ToolsBranded
text messages offer a competitive advantage, allowing you to apply
mobile technology to attract more prospects and generate more new
business.
Top
How To
Prepare Winning Newsletters That Distinguish You From the Competition
& Generate More Referrals
Without a doubt, winning newsletters are important elements of your
communication plan.
Their primary purpose is to serve as a vehicle for keeping in touch
with your clients, contacts and others who may hire you...or refer
others to you.
Top
Need some help
with the development...or
refinement...of your marketing communications?
I'd be happy to help by coaching you through the process.
Top
What Is Your Best Success Tip?
With your help...and the help of other people like you...I plan to create the best online source of success tips.
I recognize that you are already very business with your regular activities and do not have much time available for new projects. So, I have made it as easy as I possibly can for you to contribute.
Simply complete the form at the bottom of this page and I will do the rest. This will allow you to share your experience with others...and also help them succeed...but with the absolute minimum amount of time required. Once I receive your tip, I will do a light edit to ensure that it reads well. This edit will also eliminate any typos or other gremlins that may have found their way into what you wrote.
Then I will add your tip...with its own URL...to the site. If you wish, I will send you the link so that you can tell colleagues and clients where to find the web page that you created. Imagine your pride in being featured on the best online source of success tips.
Once a month I will select from the previous month's tips two individuals as Exemplary Service Providers.
One of these Exemplary Service Providers will be from the USA and the other from outside the USA.
I will use the following two criteria in selecting Exemplary Service Providers:
- how well the tip exemplifies one or more themes of this website.
- how well the tip exemplifies the principles of client service as discussed throughout the site.
When I select you as an Exemplary Service Provider, I will advise you by email. At that time I will also request any additional information I need for your Exemplary Service Provider profile. Like your best success tip, your Exemplary Service Provider profile will have its own URL.
However, unlike your best success tip, your profile will be promotional in nature. Not only will it feature you as an Exemplary Service Provider, it will also promote the benefits that clients can expect to receive from your ability to deliver exemplary service.
Think of what a powerful promotional tool this will be...and how effectively it will help you attract even more clients.

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