Find Out How Well You Serve Clients-- Monitor Client SatisfactionThe best way to assess how well you have satisfied clients is to monitor client satisfaction.And the best time to ask them is after their transaction has closed and they have completed their move. Certainly you can ask informally in post-closing conversation. These spontaneous comments might be helpful. But they might not yield the breadth or depth you need to fully monitor client satisfaction and the quality of your service. Your Client Satisfaction SurveyThe best assessment of client service comes from a system than ensures that you monitor client satisfaction on an ongoing basis.A good client satisfaction survey will address the following elements:
invite clients
to indicate as many sources as applicable:
These
results will allow you to track the results of your marketing activities, specifically prospecting and generating referrals.
eg: Did you receive a response
to your telephone calls or emails within 24 hours? Yes _____ No _____
eg: Overall how satisfied were
you with the service? offer 5 choices:
1 very unsatisfied
2 unsatisfied 3 neutral 4 satisfied 5 very unsatisfied
Why or why not?
Send the questionnaire with a brief cover letter in which you
You can also make your mailing more intriguing if you include a small bulky advertising specialty. These small bulky items will do 2 things. They will make the mailing more interesting. This will increase the likelihood of the envelop being opened. They are also very gentle way of keeping in touch with your clients. Top What Do The Results Mean?Surveys that monitor client satisfaction do more than simply measure how well you have served your clients.Reassuring as it may be to learn that clients are generally satisfied with your service, the real purpose of the survey is to identify opportunities for improvement. Individual comments could identify specific concerns of specific clients. You can check with clients to learn more about their concerns. and do whatever it takes to address and resolve the issue that they have raised. Your client satisfaction survey might also indicate a growing pattern of concerns. Treat these concerns as opportunities for improvement. If this is the case, you will obviously want to take corrective action before the growing pattern becomes a threatening problem. From another perspective, the responses might confirm that clients really do understand your personal brand and also your brand promise. With this reassurance, you will have renewed confidence in your marketing plan. In turn, this will also allow you to move forward with your personal marketing plan reasonably sure that you can continue to attract prospective clients. Top Undertaking A Survey & Understanding ResultsIf you have never conducted a survey before, it can be a tricky process. It's not always obvious to know what questions to ask...or how to ask them. Similarly it's not always immediately obvious what the results mean. Nor is there an obvious application for whatever the survey results may show. If you have little or no experience in conducting surveys or understanding survey results, Personalized Achievement Coaching might help you. Similarly if you have survey results or a whack of client feedback and you don't know how to make sense of it, Personalized Achievement Coaching will also help you improve your real estate marketing. This coaching service will provide you with as much or as little coaching help to help you maximize the benefits you will receive from monitoring your client satisfaction. Top
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