25 Promotional Advertising Ideas
The best promotional advertising ideas stand out from the crowd. As a result, they help distinguish you from the competition and attract new business.Note that these ideas represent a sampling of potentially useful ideas.
The key is to select the 2-3 ideas that best reflect you and your market.
Once you have selected the ideas that are best for you, customize them so that they reflect your personal brand.
Like all advertising and marketing communications, they must be carefully planned and implemented in order to connect effectively with your target market.
With that background, here are 25 promotional advertising ideas for your consideration.
By coming up with 4 ideas of your own for each one that follows, you will have 100 promotional advertising ideas.
How's that for leverage?
1. Annual Event
Many
years ago, a retailer client of mine held an annual 'by invitation
only'
sale.
About 6 months before the sale, he started to give out invitations to customers.
A month before the sale he mailed invitations to his entire customer list.
A week before the sale he covered his store windows with brown paper.
The weekend of the sale, only people with invitations were allowed into the store...by the back door.
All of the word of mouth promotion...buzz...attendance...and sales were fantastic.
About 6 months before the sale, he started to give out invitations to customers.
A month before the sale he mailed invitations to his entire customer list.
A week before the sale he covered his store windows with brown paper.
The weekend of the sale, only people with invitations were allowed into the store...by the back door.
All of the word of mouth promotion...buzz...attendance...and sales were fantastic.
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2. Acknowledge The Achievements Of Others
These
people will remember your recognizing their achievements..and be more
likely to reciprocate with referrals. Also you demonstrate your connection with other successful people...which reflects positively back on you.
3. Advertising Promotional Gifts
The
overall purpose of advertising promotional gifts is to
help people
remember you so they will hire you again and refers others to you.
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4. Break An Industry Rule
TD
Canada Trust is a major and very successful Canadian bank.
It broke the industry rule of 'bankers hours' by opening many branches from 8:00 am to 8:00 pm.
Subsequently it broke another industry rule by meeting with customers away from bank branches...wherever and whenever convenient for the customers.
The customers...and the shareholders...loved results of the bank breaking industry rules. The competition hated it.
It broke the industry rule of 'bankers hours' by opening many branches from 8:00 am to 8:00 pm.
Subsequently it broke another industry rule by meeting with customers away from bank branches...wherever and whenever convenient for the customers.
The customers...and the shareholders...loved results of the bank breaking industry rules. The competition hated it.
5. Celebrate
Your Successes
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6. Community Website
- Creating a community website for your niche market will enhance your profile, attract new clients and give you a sustainable competitive advantage.
7. Cross Promotion With Referral Partners
Individually
and collectively, you and your referral partners make up
a system that offers very significant benefits.
The most obvious of these benefits is the cross referral of prospective
clients.
The best way to stimulate cross referrals is by undertaking joint or cross promotions with your referral partners.
The most obvious of these benefits is the cross referral of prospective
clients. The best way to stimulate cross referrals is by undertaking joint or cross promotions with your referral partners.
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8. Dress Your Brand
What
does your brand promise deliver to clients?
Fun...innovation...security...?
If you dress what your brand promises, you will be a walking promotion for you and your service.
Fun...innovation...security...?
If you dress what your brand promises, you will be a walking promotion for you and your service.
9. Ebook
By
writing and self-publishing an ebook you will
and an ideal vehicle for
virtually unlimited promotional advertising ideas.
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10. Exchange Information
The
basic purpose of social networking is to
exchange...not just
gather... information.
By sharing information with others, you enhance your personal brand ...and make your network contacts more willing to promote you to their own contacts.
By sharing information with others, you enhance your personal brand ...and make your network contacts more willing to promote you to their own contacts.
11. Ezine
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12. Go Outside The Box
One
of my favorite outside the box promotional advertising ideas is green
bagels distributed by a Jewish accounting firm...on St. Patrick's Day.
Cross-cultural...and at a time when accountants are normally totally engrossed in tax work.
13. Honor Your Clients
Like
idea # 2, this demonstrates your connection with the community and
reflects well back on you.
It also demonstrates how much you appreciate your clients...and the kinds of clients you serve.
Tactfully done, this idea could also serve as a subtle testimonial.
It also demonstrates how much you appreciate your clients...and the kinds of clients you serve.
Tactfully done, this idea could also serve as a subtle testimonial.
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14. Keep In Touch
The
most effective promotional advertising ideas continue to connect
effectively with prospects, clients and contacts.
As a result, you will keep in touch with these people...and maintain a relationship them.
As a result, you will keep in touch with these people...and maintain a relationship them.
15. Keep It Real & Personal
Regardless
of which promotional advertising ideas you choose,they should be
consistent with both your personal brand and brand promise.
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16. Newsletter 
A
valuable component of your marketing plan, newsletters are ideal
vehicles are among the best promotional advertising ideas.
17. Offer Tips
As
part of your marketing communications strategy, offer tips based on
your experience and expertise.
What a great way to enhance your personal brand
Lists...like this list of 25 promotional advertising ideas are a very effective way to offer helpful tips in a user-friendly format.
What a great way to enhance your personal brand
Lists...like this list of 25 promotional advertising ideas are a very effective way to offer helpful tips in a user-friendly format.
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18. Produce a CD or DVD
Largely
ignored, CDs and DVDs are among the most unique promotional advertising
ideas. Anything you can say or write can be produced in CD or DVD format...and distributed as easily as ezines and newsletters.
19. Promotional Advertising Gift
A
promotional advertising gift
generates advertising that you pay for by
donating the value of the gift.
20. Promotional
Advertising Specialties Products
Advertising promotional
specialties products are intended to serve as
reminders of you
and your services.
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21. Show Your Appreciation
Like
ideas # 2 and 13, showing client appreciation is one of the
most
effective outward focused promotional
advertising ideas.
Instead of featuring you...it honors your clients.
This enhances your relationship with clients, which in turn generates more repeat business and referrals.
Instead of featuring you...it honors your clients.
This enhances your relationship with clients, which in turn generates more repeat business and referrals.
22. Sponsor A Team...Or Community Event
Sponsorship is a gentler, more friendly way of advertising.
In many cases, it will enhance your personal credibility and help make you more attractive to prospects.
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23. Unique Website
In
today's online world, your unique website is the best vehicle
for promotional advertising ideas
...regardless of what they are.
Your distinctiveness, or personal brand, represents you unique combination of resources that allows you to in your own personal style.
If you don't have your own website...you should.It's not all that hard to do it yourself...to learn how...click here.
Your distinctiveness, or personal brand, represents you unique combination of resources that allows you to in your own personal style.
If you don't have your own website...you should.It's not all that hard to do it yourself...to learn how...click here.
24. Write A Blog
If
you don't have a blog, you should. 
Make it part of your own website.
If you do have a blog, why not convert it into a book?
Make it part of your own website.
If you do have a blog, why not convert it into a book?
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25. Write For Publication
Having
your work published...whether in print or electronic format...can help
you establish your credentials as an expert in your field.
This is especially true when you publish a book.
Speaking of publishing a book, how is that book that you have dreamed about coming along?
This is especially true when you publish a book.
Speaking of publishing a book, how is that book that you have dreamed about coming along?
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