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Beyond Promotional Advertising Specialties Products —No Trinkets & Trash

Promotional advertising specialties products are intended to serve as reminders of you and your services.

But do prospects and contacts really want these things?


One alternative--CD Business Cards—can also help distinguish you from the competition.

Versatile Reminders

Promotional advertising specialties products are items such as a bags, calendars, baseball caps, pens and similar items that businesses give to prospects, clients and contacts. They carry your name, office and contact information.

Intended to serve as reminders of you and the services that you provide, these items are also known as 'advertising novelties', 'promotional products' or simply 'trinkets & trash'.

There are many ways in which you can use promotional advertising specialties products as part of your marketing. If your prospecting includes door-to-door canvassing, things that contain your name and contact information are great leave-behinds to remind people of your call. 

Similarly, you can hand out promotional items at open houses, social networking events and as you meet new people during your normal day-to-day activities.

You can also include these things in mailing to clients such as surveys and newsletters. Since they add bulkiness to your mailings, recipients will be more likely to open the envelops because they are curious about what's inside.

The best promotional advertising specialties products:

  1. reflect your personal brand and the client service you provide
  2. be consistent with your ideal clients' standards of quality
  3. distinguish you from other agents in your market

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Unfortunately most widely available promotional products meet all these criteria.

Many look like they were picked from a clearance bin in the local discount store.

In practice, agents generally purchase similar items from the same or similar catalogs.

As a result, the promotional items favored by real estate agents are virtually indistinguishable from each other.


Why spend money on anything that makes you look just like the other agents?


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CD Business Cards

One way to distinguish yourself from the competition is to use customized CD Business Cards instead of more commonly used promotional items

Supplied by Agent Success Club the the CD cases display your photo, company logo, and contact information on the label. 

The disks themselves include links to your website and email. They can also include information about you and your services, together with promotional messages for prospective clients.

Like conventional give-aways, these CD Business Cards are ideal handouts at open houses. They will also generate attention and interest at social networking events.

The uniqueness of these CD Business Cards will most definitely help distinguish you from other agents in your market. 

And as a bonus, people who receive CDs usually hang on to them longer, frequently sharing them with family and friends.


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Moving Away From Trinkets & Trash

The production and use of CD Business Cards represents an innovative and welcome shift away from conventional promotional items.

Just as Internet marketing is better than print advertising, it can also also replace the use of promotional items such as calendars and pens.

In all honesty, how many of your clients and contacts need or want more trinkets & trash in their lives?


CD Business Cards are one of many ways to use Internet marketing tools to communicate more effectively with prospects, clients and contacts.

For example, 
Agent Success Club also offers 2 other CD formats as Internet marketing tools. Marketing CDs help showcase agents and brokers; Property CDs that showcase properties listed for sale.


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Like CD Business Cards, these are stand-alone items that can be distributed as promotional products. The CDs can also link to your website and single property websites for more information.


Because each CD is unique, unlike promotional items, these products will help distinguish you from the competition.

Also unlike
promotional advertising specialties products items, these CDs are not destined to be bargain-table specials at a yard sale.


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To Learn More...

Check out Agent Success Club to learn more about its CDs and other products that will help you market more effectively.

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