Beyond Promotional Advertising Specialties
Products —No
Trinkets & Trash
Promotional
advertising
specialties products are intended to serve as reminders
of you and your services.
But do prospects and contacts really want
these things?
One
alternative--CD
Business Cards—can also help distinguish you from the competition.
Versatile
Reminders
Promotional
advertising
specialties products are items such as a bags,
calendars, baseball
caps,
pens and similar items that businesses give to prospects, clients and
contacts. They
carry your name, office and contact
information.
Intended
to serve as reminders of you and the services that you
provide, these items are also known as 'advertising novelties',
'promotional products'
or simply 'trinkets
& trash'.
There
are many ways in which you can use promotional advertising
specialties products as
part of
your marketing. If your prospecting includes door-to-door
canvassing,
things that contain your name and contact information are great
leave-behinds to remind people of your call.
Similarly,
you can hand
out promotional items at open houses, social networking events and as
you meet new people during your normal day-to-day activities.
You
can also include these things in mailing to clients such as surveys and newsletters. Since they add
bulkiness to
your mailings, recipients will be more likely to open the envelops
because they are curious about what's inside.
The
best promotional advertising
specialties products:
- reflect
your personal brand and the client service you provide
- be
consistent with your ideal clients' standards of quality
- distinguish
you from other agents in your market
Top
Unfortunately
most widely available promotional products meet all these criteria.
Many
look like they were picked from a clearance bin in the local discount
store.
In
practice, agents generally purchase similar items from the same or
similar catalogs.
As a result, the promotional items favored by
real estate agents are virtually indistinguishable from each other.
Why
spend money on anything that makes you look just like
the other agents?
Top
CD
Business Cards
One
way to distinguish yourself from the competition is to use customized
CD Business Cards instead of more commonly used promotional
items.
Supplied by Agent
Success Club the the CD cases display your
photo, company logo, and contact information on the label.
The
disks themselves include links to your website and email. They can
also include
information about you and your services, together
with promotional
messages for prospective
clients.
Like
conventional give-aways, these CD Business Cards are
ideal handouts at open houses. They will also generate
attention and
interest at social networking events.
The
uniqueness of these CD Business Cards will most definitely help
distinguish you from other agents in your market.
And
as a bonus,
people who receive CDs usually hang on to them longer, frequently
sharing them with family and friends.
Top
Moving
Away From Trinkets
& Trash
The
production and use of CD Business Cards represents an innovative and
welcome shift away from conventional promotional items.
Just
as Internet marketing is better than print
advertising, it can also
also replace the use of promotional items such
as calendars and pens.
In all honesty, how many of your clients and
contacts need or want more trinkets & trash in their lives?
CD
Business Cards are one of many ways to use Internet marketing tools
to communicate more effectively with prospects, clients and contacts.
For
example, Agent
Success Club also offers 2 other CD
formats as
Internet marketing
tools. Marketing CDs
help showcase agents and brokers; Property
CDs
that showcase properties listed for sale.
Top
Like
CD Business Cards, these are stand-alone items that can be
distributed as promotional products. The CDs can also link to your
website and single property websites for more information.
Because
each CD is unique, unlike promotional items, these products
will help distinguish you from the competition.
Also unlike promotional advertising
specialties products items, these CDs are not destined to
be bargain-table specials at a yard sale.
Top
To
Learn More...
Check
out Agent
Success Club to learn more about its CDs and other
products that will help you market more effectively.
Top
Return
to 'Action Planning'
Return to the Home Page
|