Distinguish Your Site From Other Real Estate Agents WebsitesObviously, the purpose of these websites is to generate leads. Unfortunately most real estate agents websites are so similar that it's virtually impossible to distinguish one from another. As a result, most agents' sites deliver a disappointing volume of leads. The best, and perhaps only way way to generate leads from your website is to distinguish your site from the millions of other real estate agents websites. Use your website to help visitors...prospective clients...how you will help them in your own unique and distinctive way. The process of distinguishing your website from other agents' websites starts with your website concept. Top Website ConceptIn the most basic of terms, your website concept reflects the primary focus of your website.It also helps distinguish you from other real estate websites, just as your your personal brand and brand promise distinguish you from other real estate agents.  As a result, your website is based upon three primary factors:
To learn more about a website concept, see Step I of Four Steps to Website Success. Top Other Distinguishing ElementsLook & FeelThe
look and feel of a website refers to the appearance and navigability
of website.
Elements such as colors, shapes, layout, and font comprise the look. Dynamic elements such as buttons, boxes, and menus make up the feel. Your personal appearance and individual way of doing things contribute to your image and personal brand, which distinguish you from other agents. Similarly, the look and feel of your website helps distinguish your site from other real estate agents websites. ContentYou
are the best person to write content for your website.
Who better than you knows what you do to serve and satisfy your clients? To learn more about preparing content for your website, see Website Content. TopImagesWithout a doubt images are an essential element of your website. Visitors expect to see pictures of homes listed for sale. But don't just limit your images to pictures of homes. Include images other buildings and locations in your market. See for example, Circles & Squares. VideoYou
can increase the appeal of your site...and also distinguish it from
other real estate agents websites by
adding video.
Instead of simply adding video of talking heads, incorporate more interesting clips...like property or neighborhood tours, unique property features in action, or anything else that might capture the attention of site visitors. BlogBlogging is a fast and easy way of keeping in touch.It allows you to communicate with prospects, clients and contacts and tell them what’s happening now. TopInteractivityAmong
the many benefits that websites offer is the potential to interact
with site visitors.
To help your site stand out from other real estate agents websites, incorporate as much productive interactivity as you possibly can. This means engaging your visitors by more than just text and images on the screen. Among the features that you might add include:
Provided that your interactive features are consistent with your site concept, there is virtually no limit to what you can add to engage site visitors. For more information about real estate agents websites, see Creating A Real Estate Website.Top
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