Marketing Update: The Blog That Is Not A Blog

Jan 5, Client Appreciation Enhances Relationships With Clients & Generates New Business

Mon, 05 Jan 2009 18:05:29 GMT

Showing client appreciation enhances relationships with clients and generates more repeat business and referrals

Jan 3, Add Quality To Your Service To Attract More Clients

Sat, 03 Jan 2009 17:33:23 GMT

By continuing to add quality to your services, you will continue to attract new clients.

Jan 2, Trust Is The Basis Of Long-Term Client Realtionships

Fri, 02 Jan 2009 17:06:11 GMT

Building and maintaining trust leads to success, especially in a niche market.

Dec 29, To Make a Difference & Succeed--Get Engaged

Mon, 29 Dec 2008 14:02:09 GMT

A byproduct of working to make a difference in your community can be renewed success with your real estate career.

Dec 16, A Trusted Advisor Easily Attracts New Clients & Generates New Business

Tue, 16 Dec 2008 19:51:45 GMT

When you are considered to be a trusted advisor, it is easier to attract clients.

Dec 11, Referral Partners Recommend & Make Referrals to Each Other

Thu, 11 Dec 2008 19:21:45 GMT

Referral partners are businesses that serve the same kinds of clients that you. This means that they can refer qualified leads to you and you can refer your clients to them.

Dec 11, Referrals Provide An Ongoing Flow Of New Business

Thu, 11 Dec 2008 19:12:58 GMT

Generating referrals is more effective and less costly than continuously chasing leads

Dec 9, Client Loyalty Is The Reward For Remaining Loyal To Clients

Tue, 09 Dec 2008 14:40:55 GMT

The best way to earn client loyalty is to demonstrate your loyalty to them...and providing them with the best service that you possibly can...continuously.

Dec 6, Know-how Is Understanding How To Do Something Smoothly & Efficiently

Sat, 06 Dec 2008 13:20:37 GMT

Know-how helps you apply knowledge to achieve your desired results.

Dec 2, E-books To Help You Improve Your Marketing

Tue, 02 Dec 2008 15:56:58 GMT

Marketing e-books that will improve your marketing...attract more clients...generate more new business...and help you succeed.

Nov 27, Astute Marketing Is Better Than Chasing Leads...It Attracts Prospects

Thu, 27 Nov 2008 11:59:39 GMT

Astute marketing helps prospects contact you...instead of the competition.

Nov 23, Work Smart...Instead of Just Hard...To Succeed In Real Estate

Sun, 23 Nov 2008 19:24:37 GMT

When you just work hard, you succeed in keeping busy...but when you work smart, you succeed in achieving your goals.

Nov 21, Our Imagination Allows Us To See What We Want To Achieve

Fri, 21 Nov 2008 12:13:21 GMT

Using your imagination, you can see what success looks like for you. Organized planning will help you bring about these results.

Nov 17, . . . NEW E-BOOK. . .

Planning Tools for Your Marketing Plan

Mon, 17 Nov 2008 16:13:56 GMT

This new e-book will help you attract more clients...generate new business ...and succeed in real estate.
It will also help you survive the economic downturn and ultimately achieve the results you desire...AND deserve.
A life-time of value...now available.

Nov 13, Honesty Includes Meaning What You Say

Thu, 13 Nov 2008 21:49:56 GMT

A lack of honesty can negatively impact your marketing and limit your success.

Nov 10, Goals Are Critical Success Factors

Mon, 10 Nov 2008 11:20:59 GMT

Even with sound goals, many people fail...usually because they don't take action to succeed.

Nov 8, Your Brochure Tells Clients Why They Should Hire You

Sat, 08 Nov 2008 13:36:32 GMT

Your brochure is one of the most important elements of your marketing communications.

Nov 3, Your Personal Brand Makes You Unique

Mon, 03 Nov 2008 13:47:33 GMT

Your personal brand distinguishes you from the competition and promises quality

Nov 2, Survive The Economic Downturn & Thrive When It's Over

Sun, 02 Nov 2008 12:24:02 GMT

Instead of fretting about the current economic downturn, plan to survive it so you can thrive when it's over.

Oct 28, Effectively Implementing Your Plan Is Critical

Tue, 28 Oct 2008 13:35:08 GMT

There are 4 keys to effectively implementing your plan: pesistence; incremental changes; tracking results; & maintianing your focus

Oct 24, Testimonials Are Great Additions To Your Marketing communications

Fri, 24 Oct 2008 16:08:27 GMT

Testimonials help reduce the hestitation that may prevent strangers from doing business with you.

Oct 20, A Strong, Clear Focus Helps You Succeed

Mon, 20 Oct 2008 17:05:35 GMT

The stronger your desire, the more clearly you can focus on taking the actions you must take to achieve the results you want.

Oct 17, Your Personal Profile Introduces You To Others

Fri, 17 Oct 2008 11:43:46 GMT

Your personal profile is important. It distinguishes you from the competition and describes how your services benefit clients.

Oct 17, Marketing Communications Help Get Your Message Out

Fri, 17 Oct 2008 11:03:34 GMT

Selecting the right marketing communications vehicle depends on why you are communicating and who you are communicating to.

Oct 15, About Larry Easto

Wed, 15 Oct 2008 11:44:56 GMT

Larry Easto biographical sketch

Oct 15, Larry Easto Outlines The Development Of This Site

Wed, 15 Oct 2008 11:44:22 GMT

Larry Easto links his personal background with the development of this website

Oct 11, Your Enthusiasm Indicates How Successful You Will Be

Sat, 11 Oct 2008 14:33:49 GMT

The higher your level of enthusiasm, the more likely you will succeed. The lower the level, the less likely you are to succeed. You can and should re-energize your excitement to increase your likelihood of success.

Oct 8, Advertising Specialties Help People Remember You

Wed, 08 Oct 2008 14:23:49 GMT

Advertising specialties are promotional products intended to serve as reminders of you

Sep 30, Desire Is The Common Thread Of Successful People

Tue, 30 Sep 2008 17:35:55 GMT

Desire is everything--Nothing else matters

Sep 25, Commitment Is Important--Your Actions Make It Real

Thu, 25 Sep 2008 13:37:49 GMT

A commitment to clients is important. But it's your actions that give life and add meaning to these commitments.

Sep 23, Social Media -- Great User-Frienndly & Effective Internet Marketing Tools.

Tue, 23 Sep 2008 10:44:55 GMT

Social media applications allow you to connect with more prospects and generate more leads. They also help visitors to your site tell others about you.

Sep 17, Belief Leads To Achievement

Wed, 17 Sep 2008 14:28:00 GMT

Belief comprises 3 essential components: self-confidence, confidence in the abundance of the Universe and an openness to the opportunities the Universe provides.

Sep 14, Marketing Action Plans Help You Succeed in Real Estate

Sun, 14 Sep 2008 12:14:23 GMT

Marketing action plans are the key to success in real estate marketing

Sep 14, Target Marketing Means Identifying & Serving A Niche Market

Sun, 14 Sep 2008 12:13:22 GMT

Target marketing increases your profile, profits and success

Sep 14, Continuous Improvement Leads to Continuing Success

Sun, 14 Sep 2008 12:03:11 GMT

Continuous improvement means getting better at everything you do to attract and satisfy clients. It also means succeeding in real estate.

Sep 12, Your Unique Website Reflects Your Distinctiveness

Fri, 12 Sep 2008 16:57:31 GMT

As a real estate agent, you are distinctive. From the perspective of Internet marketing, your own unique website is the best way to communicate your distinctiveness

Sep 11, Quality Service Truths -- What Clients Need & Deserve

Thu, 11 Sep 2008 11:31:30 GMT

Realisitically, there are 7 basic quality service truths.

Sep 8, Many Success Factors Help Achieve What You Desire

Mon, 08 Sep 2008 15:22:56 GMT

Personalize the success factors that feel right for you. Learn as much about them as you need to know so that you can effectively apply them in your day-to-day activities.

Sep 8, A More Positive Attitude Means More Success

Mon, 08 Sep 2008 15:18:33 GMT

When faced with a negative, or seemingly, negative situation, shift to a more positive attitude. This will enable you do something that is productive, ultimately helping you succeed.

Sep 2, Track Results...Achieve Better Results

Tue, 02 Sep 2008 20:22:19 GMT

When you track results, you can estimate the number of clients you will need to generate the income level you desire. Your past results will also allow to estimate the number of referrals you c

Aug 18, Closing

Mon, 18 Aug 2008 12:42:31 GMT

Closing the deal means that you have helped clients achieve the results they wanted. The desired outcome of your client service, it helps drive your client pipeline.

Aug 17, Negotiating

Sun, 17 Aug 2008 13:08:51 GMT

The best negotiating outcomes benefit all parties to the agreement: buyers, sellers and their agents.

Aug 16, Servicing Listings

Sat, 16 Aug 2008 10:42:18 GMT

Effectively servicing listings means communicating effectively with sellers, other agents and prospective buyers.

Aug 15, Serving Buyers

Fri, 15 Aug 2008 11:17:20 GMT

Serving buyers is more than just helping them find the home they think they want. It also means considering other properties they may not have considered.

Aug 10, Getting Hired

Sun, 10 Aug 2008 17:33:13 GMT

Getting hired is the result of guiding prospects through the process of selecting you as their agent and becoming clients.

Aug 9, Qualifying Clients

Sat, 09 Aug 2008 10:11:01 GMT

Qualifying clients is critical before undertaking any work on their behalf. This process involves satisfying yourself about two basic issues.

Aug 7, Prospects Attitudes

Thu, 07 Aug 2008 10:00:22 GMT

Prospects attitudes about buying or selling real estate fall into one of 5 categories.

Aug 5, Prospective Clients

Tue, 05 Aug 2008 11:00:51 GMT

Once leads have become prospective clients, your task is to help them choose you as their agent. By helping them learn more, you will also help them choose you.

Jul 31, Lifetime Value

Thu, 31 Jul 2008 15:07:23 GMT

The lifetime value of clients is the revenue they generate over the lifetime of your business.

Jul 31, Client Pipeline

Thu, 31 Jul 2008 14:58:03 GMT

A client pipeline is one of you most valuable, if not the most valuable marketing resource.