Why Real Estate Internet Advertising Is Better Than Print Advertising.If you have yet to make the shift to real estate Internet advertising, here are 5 reasons for making that change.1. Referral marketing generates more new businessEvery
successful sales representative
knows that most new business comes from word-of-mouth recommendations
and referrals.
Some sales people even claim that all of their new business is generated by referrals. This being the case, why do real estate agents waste so much money on print media? A few advertising dollars can be on bus and bench advertising to increase agents’ name awareness in the markets. But spending money on promotional advertising—a total waste of money! Top 2. Print advertising is high cost/low benefitPrint ads
don’t
just happen. They
have be designed, prepared and printed. This costs money…usually
big money.
For what results? Realistically, how much new business comes from fancy and costly print advertisements? Not much. Top 3. Print advertising adds to the commercial clutterToday’s
consumers are exposed to tens
of thousands of commercial messages each every day.
Real estate advertising, regardless of how attractive or clever simply adds to this commercial clutter. To cope with this information overload, most people screen out all advertising, including those costly ads prepared by real estate agents. It doesn't’t make much sense to spend money just to add to the advertising clutter and have individual real estate advertisements get lost in the crowd. Top 4. Print advertising is not environment-friendlyIt takes a
huge
amount of
carbon-producing energy to produce print advertising.
Think about it: growing and harvesting trees...processing these trees unto pulp wood...and transporting this wood to paper mills...processing this wood into paper...disposing of waste...transporting this paper to the printers who will apply a bunch of chemicals to turn the paper into advertising. Including the production, distribution and disposal of printing-related chemicals, a huge amount of energy is devoted to producing print advertising. Even more energy is consumed to get print advertisements from the printer to intended readers. In today’s environment-conscious world, print advertising simply doesn’t fit. |
