15 Real Estate Advertising Ideas
There are hundreds, if not thousands, of real estate advertising ideas.
Instead of simply listing these ideas, it's better group them in categories. This approach makes it easier to identify a wider variety of new ideas.
Here
are 15 sources of new ideas.Before planning and undertaking any form of advertising, remember that the best form of advertising is word-of-mouth promotion.
Not only is this third party endorsement more believable than paid promotion, it doesn't cost anything.
1. Print Media
In pre-Internet days, print media was the most commonly used form of advertising.
At that time, real
estate
professionals advertised in a wide range of newspapers, magazines and
books to promote themselves and their listings. 
With the
growth of the Internet over the past decade, print advertising has
become a less important source of real estate advertising
ideas.
Most real estate professionals have shifted to online
advertising.
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2. Electronic Media
The growth in cable
and specialty
television channels offers a variety of potentially effective
advertising opportunities.
Check with your local cable
service provider to learn more about how you can promote yourself and
your product, on cable TV.
Although more expensive that
cable, traditional television and radio outlets also offer
advertising opportunities.
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3. Outdoor & Indoor Advertising
From an advertising
perspective,
virtually every outdoor surface has the potential to either carry an
advertising message or have one some how attached to it.
This
approach has spread to indoor surfaces...both horizontal and
vertical...indoors wherever consumers gather, from arenas to shopping
malls.
This form of advertising can be a very
effective approach for reinforcing your other marketing
communications and maintaining a visible presence in your
marketplace.
Keep in mind that this advertising can be
costly...and also very difficult to track its overall
effectiveness.
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4. Flyers & Brochures
These tools are among
the most flexible
and versatile marketing communications available.
Using
your computer and printer you can produce your own flyers. Whenever
you list or sell a home, get the word out quickly with 'just listed'
or 'just sold' flyers.
You can also prepare the copy for your
brochures.
But for maximum
quality, it's better to have the brochures
professionally printed.
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5. Internet Promotion
There seems to be no limit to Internet and online real estate advertising ideas.These ideas include:
- advertising on other websites, using banners, box ads and text links
- classified advertising
- google's adsense and similar pay-per-click advertising
- your own website
As with all
advertising, before
spending any money or money on Internet and online promotion, ensure
that whatever approach you choose can effectively convey your message
to your target market.
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6. Promotional Advertising Gifts
The overall purpose
of advertising
promotional gifts is to help people remember you so
they will hire
you again and refers others to you.
The scope of
advertising promotional gifts is virtually limitless.
Regardless
of what gifts you choose, make sure that they reinforce your personal
brand.
7. Advertising Specialties
Promotional advertising specialties are items such as a bags, calendars, baseball caps, pens and similar items that businesses give to prospects, clients and contacts.
They
carry your name, office and contact information.
Intended to
serve as reminders of you and the services that you provide, these
items are also known as 'advertising
novelties', 'promotional
products' or simply 'trinkets
& trash'.
For ideas on
advertising specialties, click here.
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8. Direct Mail
A specialized form of
advertising,
direct mail can help identify and
generate leads.
Whether in
regular or e-mail format, you can send a specific message to people
whose names and addresses you know.
It also allows you more
control over when, how often and to whom you send your message.
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9. Newsletters
A valuable component
of your marketing
plan, newsletters are ideal vehicles for
keeping in touch with
prospects, clients and referral sources.
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10. Blogging
Blogging is a fast
and easy way of
keeping in touch.
It allows you to communicate with
prospects, clients and contacts and tell them what’s happening now.
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11. Community Involvement
Active involvement in
your local
community offers a wide range of direct...and indirect...real estate
advertising ideas.
Whether it's sponsoring a sports team,
offering a scholarship or some other award or simply advertising in
community newsletters and programs it all helps keep your name
present in the community.
Prospective clients will soon
start to see you as some one committed to the community....and think
of of you when they need help with real estate issues.
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12. Outside The Box 
Subject to good taste
and suitability
for your market, there are virtually no limits to real estate
advertising ideas to promote you and your service. Draw on your own creativity to come up with as many new ideas as you can.
Keep your eyes and mind open to see what other service providers...whether working in real estate or not...are doing to advertise in their niche markets.
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13. Branded Text Messages
Branded text messages are great wireless promotional tools.They offer a competitive advantage, allowing you to apply mobile technology to attract more prospects and generate more new business.
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14. QR Codes
If
you don't know what a QR code is, you should.According to Wikipedia,
"A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones.
"The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
"...QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed."
Like branded text messages, QR coding offers the opportunity of sending advertising messages remotely and instantly.Top
15. Personalized Achievement Coaching
Clearly there is no shortage of real estate advertising ideas.
From the perspective of real estate marketing, the two major challenges are:
- identifying the most appropriate real estate advertising ideas for you and your market
- applying these real estate advertising ideas effectively and efficiently to attract the most and best new business.
Regardless of your
experience with advertising, Personalized Achievement Coaching
can help help you overcome these challenges.
This service will provide you with as much or as little
coaching help to help you maximize the benefits you will receive from
your advertising.
To Learn More About Advertising...
See Creative Advertising Ideas, an online mini-course in which you will learn how to prepare advertisements that will help attract more prospective clients.
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