Ignore the Myths: Real Estate Branding Can Help You Succeed
Real estate branding is a powerful a marketing tool that will help you succeed.Myth No.1: “Branding is a hot new trend.”
Hardly. It has been
a common element of commerce since ancient Greece, when lamp-makers
added distinctive marks to their products. This allowed them to distinguish their work from that of the competition, the first recorded use of branding.
And what about the crafts guilds of the 14th century?
As well as being the forerunners of modern trade unions, these guilds regulated standards of quality.
The unique marks of artisans, such as weavers, glove-makers and gold- and silversmiths, promised quality, a key feature of branding.
Like artisans, whether from the 14th century or today, you deliver quality.
The quality of the real estate service that you provide is just as valuable to your clients as the quality of artisans is to their customers.
If developing and promoting their brands helped artisans succeed, so can you.
Myth No. 2: “Branding only applies to large multinationals like Coca Cola® and Nike®”
Certainly, branding helps distinguish Coca Cola® from other cola drinks.
And when buying Nike® products, purchasers are reassured that they receive the quality that they expect.
But what about the local business owner who not only knows your name, but also remembers what you like and don’t like? How many clerks in big box stores can do that?
And what about the small family-owned manufacturer that produces superb furniture or fashionable clothing or accessories?
Do their names not promise quality?
As a real estate agent, you are just as distinctive in your field as large multi-national corporations.
Further, you probably promise and deliver better quality service than they do.
There is no reason that the principles of branding should not apply as to you’re your business as a real estate agent than they do to the large multinationals.
Real estate branding is what distinguishes you from other agents.
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Myth No. 3: “It is a very specialized and technical business topic”
Branding is intended to achieve 2 basic results:- It proclaims your uniqueness.
- It promises client satisfaction.
The principles of real estate branding help drive your personal marketing plan.
Not only can you successfully apply the principles of real estate branding, you should.
To learn more about successfully applying the principles of branding, see personal brand and brand promise.
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