Real Estate
Listing Websites Promote
Your Clients' Property Online
Real estate professionals have a huge range of
real estate listing websites from which to choose when listing
properties online.
In choosing the
sites on which to list
properties, the key consideration is which site or sites will expose
the listing to the maximum number of prospective clients.
Geographically
Focused Listing Websites
Real Estate
Boards & Associations
When real
estate professionals think of
real estate listing websites, they probably think of MLS type
websites operated be real estate boards and associations.
These sites
could be national in scope,
as is the case with realtor.com maintained by the National
Association of
REALTORS®or
realtor.ca (also known as mls.ca)
operated
by the Canadian Real
Estate Association.
Similarly, when
prospective clients
think of listing websites, they usually think of the same kinds of
sites.
Obviously, if
you plan to promote
client listings online, listing websites operated by real estate
boards and associations are the most logical starting point.
That is
where most prospects are likely to start their search for a new home.
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Privately Owned
Real Estate Listings Websites
In addition to
the MLS-type listing
websites, there are many similar privately owned and operated real
estate listing sites.
These sites
normally offer features not
normally found on larger MLS-type websites.
For example, Real Estate Top Sites Directory offers real estate investment links, real estate listings, real estate loan,
real estate appraisal companies, and local real estate agent links. Similarly, Real Estate Directory includes real estate agents, home builders,
mortgage resources, commercial real estate, relocation helps, real
estate appraisers, home inspectors, foreclosure, property listings and
more. Also see The Real Estate Top Sites Directory.
For more information about these kinds of websites, see Star Reviews, a site that
reviews real estate listing websites. This website will help
you compare listing websites.
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Market Segment Listing Websites
Many smaller
listing sites focus on
specific market segments. These segments include:
- geographically
defined markets
- vacation homes
- retirement homes
- condos
The major
advantage of these sites is
that they will help you connect with prospects who are looking for
home in your market niche, but for whatever reason has sidestepped
the the MLS and comparable listings sites in their search.
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Listing Websites With Special Features
Many real
estate listings websites offer
special features which promise benefits to you and also to
prospective clients.
These features range from single property
websites to multi-photo slide shows and virtual tours.
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Making the
Decision
Like most
advertising issues, deciding
which websites on which to promote clients' properties is not a
straightforward process.
To maximize the
potential number of
leads, the key issue is which site or sites will expose the listing
to the maximum number of prospective clients.
In addressing
this issue, critical
factors include
- the primary
focus of the listing
website
- the
more
closely current listings on
your site match your market, the better the fit between the listings
website and your market
- the best
real
estate listings websites
have the highest ranking and visitor traffic
- use
Alexa to
check out a website's
ranking and visitor traffic
- free and low
cost listing websites may
not yield the exposure you seek and may also consume too much time
Regardless of
which listing websites
your ultimately choose, remember that real estate listing websites are simply a
component
of servicing listings.
By promoting the properties online, you are
trying to generate leads to help sell clients'
property...not just
add features to your website.
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