Does Your Marketing GenerateThe Great Results That You Want… And Deserve?Are You Ready To Achieve Better Results?
 I'm Larry Easto If you want better results from your real estate marketing, I'd like to help. I know only too well what it's like to pour time, energy and money into marketing...only to experience very disappointing results. I also know what it feels like to apply what the 'experts' have told me to do ...and still fail to generate the new business I wanted. How discouraging to put your heart and soul into marketing professional services and have no income to show for your efforts. Been there, done that...and really don't like it. If you are a new agent, perhaps you have been so focused on qualifying for a license that you haven't have the time, energy or money to start working on your marketing. Perhaps you are a more experienced agent whose marketing is stalled, with the result that you cannot move forward and achieve your desired results. If your real estate marketing is not generating the results that you would like ... for whatever reason ... I would like to help you. Top The element of this assistance is to help you now...and get paid most of the coaching fee (80%) later. Yes, that's right. It's not a typo. As soon as we work out the nitty gritty of how I will help you achieve better marketing results (basically the time frame and deferred payment provisions), we can get started. In a nutshell, if you are prepared to pay $90USD/month for 3 months of real estate marketing coaching, two things will happen:
Why the monthly fee of $90? Purely and simply to confirm your commitment to coaching process. I'd like to waive the monthy fee entirely. Unfortunately, without money on the line, many people lack the neceeary commitment to completing the coaching process. If you are ready to book your real estate marketing coaching … congratulations! Contact me directly and I will call you to discuss the details and get things started. You can email me directly by clicking here. The sooner that we get started with the coaching, the sooner you will be able to enjoy the better results that you would like and deserve. Top If however, you are not quite yet ready to start the process, that's fine. Read on to learn how I have designed the coaching service to overcome three major problems with professional coaching services. 1. Those Who Will Benefit Most Cannot Pay The FeesTypical real estate
coaching fees are several hundred dollars per month, payable in
advance. In most cases, real estate marketing coaching will help both new and experienced agents improve their marketing, achieve better results and earn more money. But many of these individuals, regardless of how qualified and capable they are, lack the cash flow to cover the coaching fees. Top 2. The Client Assumes All Of The RiskIn all honesty,
there is a risk in in all coaching relationships.
For whatever reason, and despite the best of intentions, individual client might not achieve his or her desired results. 99% of the time it's the client who assumes this risk. If as a result of the coaching the client does not achieve better results, the client's money is gone: the coach keeps it. Top 3. The Coach 'Owns' Jointly Developed Ideas & ConceptsWorking together, a
coach and an individual client might develop a new spin on an old
marketing application....or a totally new technique.
For the coach, this becomes an additional resource in his or her tool-kit. The coach is free to use this resource in helping other clients. Through coaching fees, the client will have paid the development of the new idea … and perhaps even initiated or participated in its development. However, unless otherwise agreed, clients have no inherent right to benefit from the enhancements and improvements developed as part of their coaching. I prefer win-win scenarios in my professional and personal relationships. Top Without a doubt, the problems of the conventional coaching model are obstacles to the more balanced and collaborative relationships that I prefer to build and maintain with clients. I am pleased to offer coaching services in a manner that balances your interest as client ... and mine as coach. Top Deferred PaymentsThe regular monthly fee for real estate marketing coaching is $450 USD.To make the coaching more accessible to those people who will benefit most from the coaching, I will defer 80% of the fees until the coaching generates results. If you sign up for a minimum of 3 months, you will pay only $90 USD per month. The balance of the fee will be deferred until you receive your commission on the first new client that you generate after starting the coaching. Top By deferring the bulk of the fee until the coaching generates results, I am sharing whatever risk there may be in the coaching. Also, by receiving the bulk of my fee when results are achieved, there is a higher incentive for me to do whatever I can to help you succeed. Top Guaranteed Coaching ServiceSatisfaction GuaranteeIf at any
time, you are not satisfied with the coaching services, I will do
whatever it takes to achieve a satisfactory outcome for you.
12 & 12 Fees Recovery
The fee for a
set of 4 coaching
sessions is $450 USD/month.
After 12 coaching sessions, you will recover your real estate marketing coaching fees within 12 months of the last session. That's a promise. If however for some reason you do not recover your fees, I will return to you whatever portion of your fees remains uncovered. This 2-part guarantee is possible because I am confident that I can and will help you achieve better results. If I didn't think it would help you, there is no way that this guarantee could be offered. The guarantee makes the coaching totally risk-free for you. Top Sharing New DevelopmentsWhenever you and I develop a new marketing technique or application, insight or observation, I will post it on my website.Respecting the confidentiality of our coaching relationship, the posting will outline the new development. Although there will be no name or other identifying information included, you will know that you played a role in this new development. In making these developments public, visitors to my website will be free to comment and even apply whatever we came up with. This input from site visitors can make our good idea even better, which in turn will help you improve you marketing and achieve more and better results. You can continue to benefit from enhancements to something that you have helped create. Top How's all of that sound to you? If you like the idea of real estate marketing coaching and think this approach will make it easier for you to benefit from a coach, contact me directly. I will call you to discuss the details and get things started. If you would like to learn more about real estate coaching, read on... Top A Fresh, Objective ApproachMost real estate professionals are so busy in their work-a-day worlds that they simply don't have the time to reflect on how to improve their marketing.Even if they had the time, they probably lack the objectivity to step back and identify specific opportunities for improvement. This is the first of many ways in which a coach can help. Coaches recognize what their clients following long-standing habits and behaviors, may not notice. Specifically, coaches identify those actions and activities that interfere with clients achieving their desired results. Top With a fresh and objective approach, a coach will quickly identify whatever you are doing that limits the effectiveness of your marketing. Having identified ineffective ... or worse, counter-productive ... actions, you and your coach can then develop strategies for overcoming these success-limiting factors. Drawing upon a wide range of knowledge, experienced and resourceful coaches will suggest alternative strategies. Once again, that is something that even the most successful real estate professionals cannot do for themselves. A coach will help you benefit from other people's experience. Top Even the best marketing strategies are not-self-implementing. And even the most self-disciplined of individuals sometimes need help taking appropriate actions to effectively implement their strategies. Here again, your coach can help … by encouraging, supporting and continuing to motivate you. From the perspective of real estate marketing, a coach will help you overcome whatever factors stand in the way of achieving the better results that you want … and deserve. Top ¤¤¤¤¤¤¤¤¤¤¤
Leading Example CoachingExperience-based, Leading Example Coaching is achievement-driven real estate marketing coaching.With this coaching you can learn from the experience of other people ... but without their expenditure of time, effort and money. Achievement driven, the coaching has one purpose and one purpose only: to help you achieve better results from your marketing. A variety of professional coaching tools and techniques, procedures and systems will help achieve this purpose. Top Instead of requiring you to comply with specific standardized requirements, the coaching process will apply those elements that may be necessary and appropriate to help you achieve your goals. The coaching is not about completing checklists demanded by set procedures: it's all about helping you achieve better results. Overall, this means that Leading Example Coaching offers you these benefits: Determine The Marketing Results That You Want To AchieveAs your coach
I will help you decide what marketing you would like to achieve.
Working together, we will define the results that you can achieve in your market with your resources. All of your marketing initiatives and activities will be focused on achieving these results. Clearly focused on achievable results, your marketing will be more effective and efficient. This in turn will help you achieve better results sooner. Top ¤¤¤¤¤¤ Develop Your Personal Real Estate Marketing PlanYour marketing
plan details the actions
necessary to achieve your goals.
It details the strategies that you will apply, as well as how and when you will apply them. This plan will be based upon your strengths, those things that helped you achieve the results you did. Wherever possible, you will continue to apply those marketing strategies that you already perform well. Top When necessary and appropriate, with my help you will also learn new strategies that you can apply to to help achieve better results. Your marketing plan will serve as a blueprint or guide that you will follow in pursuing your marketing goals. By following this outline, you will improve your marketing and and even better … attract more clients sooner. Top ¤¤¤¤¤¤ Identify And Overcome ObstaclesDespite the
best of intentions and the
highest of motivation, a variety of obstacles to the effective
implementation of your plan can and do arise.
It really doesn't matter whether these obstacles are real or imagined. What does matter is that they interfere with your actions to achieve better results. As your coach, I will identify any obstacles that limit the effectiveness of your marketing. Having identified obstacles to your success, working together we will develop strategies for overcoming these obstacles. By identifying and taking steps to overcome these obstacles, you can avoid the frustration of blocked progress. Instead of absorbed by problems, your time, energy and resources can be devoted to attracting and serving clients. Top ¤¤¤¤¤¤ Explore Alternate Options and ChoicesWe will
develop
these strategies by
drawing upon the best real estate marketing practices as well as the
leading examples of successful marketing outside of the real estate
industry.
By drawing on these resources, you will benefit from the experience of others. Once again, your time, energy and resources can be used more productively … attracting and serving clients than struggling to solve a problem. The more time
that you can devote to
effective marketing, the sooner you will achieve better
results.
Top ¤¤¤¤¤¤ Close The Gap Between Where You Are …... And Where You Want To BeYour goals
represent where you want to
be.
Your marketing plan represents the vehicle that will take you where you want go. Motivation is the fuel for this vehicle. Leading Example Coaching is the lubricant that eases your journey to success. ¤¤¤¤¤¤¤¤¤¤¤
The Coaching FocusDepending upon your situation, the coaching process will consider any or all of the following factors:Real Estate Marketing BasicsVirtually all real estate sales people apply the same basic marketing elements.These elements include:
Even though you apply essentially the same basic real estate marketing elements the other sales people in your market, it is how you apply these elements that distinguishes you from the competition. Top ¤¤¤¤¤¤ Leading Example Coaching will also review how you apply these elements … and how they can be applied more effectively. By applying the basic real estate marketing elements more effectively, you will attract more clients. Top ¤¤¤¤¤¤ Interpersonal RelationshipsSuccessfully
helping clients buy and
sell real estate requires more than local market knowledge.
It also requires strong interpersonal skills and the ability to establish and maintain relationships with other people. These people include colleagues, other sales people, clients and that wide range and assortment of individuals who play various roles, whether large or small in your real estate work. Top On occasion, one or more interpersonal relationships can interfere with your achieving better results. If and when interpersonal relationships become obstacles to your success, the coaching process will help you identify factors that caused individual relationships to become obstacles. As is the case with all obstacles to your success, the coaching process will include developing and implementing appropriate strategies to minimize potential damage from these obstacles. This approach will enable you to focus on productive marketing activities, instead of sorting out problematic interpersonal relationships. Top ¤¤¤¤¤¤ Stress ManagementFor many people, stress is an obstacle to their success.Sometimes stress factors can become sources of additional positive energy. In these cases, the coaching process will help you reposition stress as a positive element. Other times, stress-inducing factors must be modified, if not totally eliminated. Leading Example Coaching will help you identify the factors that contribute to stress becoming an obstacle and help you find better ways to manage your stress. Invariably, better stress management results in better marketing results. Top ¤¤¤¤¤¤ Time ManagementClosely
related
to the issue of stress
management is time management, which can be a negative factor.
Ineffective time management consistently interferes with the achievement of goals. Top Leading Example Coaching will help you manage your time as effectively as possible. Like better stress management, better time management is another factor that will help you achieve better marketing results. Top ¤¤¤¤¤¤¤¤¤¤¤
Experienced CoachAs your coach I will draw upon my experience in helping people like you achieve better results.Here are some of the comments from individuals whom I have helped: “Once
again you
have supplied me with
timely information and it is appreciated...you have helped me with my
business plan for 2010.”
Bob Force Gaithersburg, MD “...Your interpretation of the marketing mix for service professionals makes perfect sense.” Denise Hamlin Iowa City, IA “...this is great. Good ideas and something to think about. It all has to do with marketing and selling yourself. Thanks.” Michael Myers Cherokee Village, AZ “You're dead-on with this new approach to marketing...it will come in handy in the near future (and long term as well)! ” Will Goodson Austen TX “Thank you for your forward thinking! Awesome!” Anne Arnold
Brunswick County, NC
Top ¤¤¤¤¤¤¤¤¤¤¤
Your Coaching SessionsReal estate marketing coaching is offered in sets of 4 monthly coaching sessions of ½ hour each.This is the minimum level of coaching to make any noticeable difference in your marketing. By spreading the coaching over 4 sessions, you can try out new ideas and approaches between sessions. Once you have tried out a new approach, in the next coaching session we can discuss the results and make whatever modifications are necessary to increase its effectiveness. Coaching sessions of ½ hour minimize the disruption to your busy life. The coaching sessions will help establish and maintain the momentum to make the necessary changes … and sustain these improvements. These sessions will also help us monitor your ongoing progress. We will also identity those factors than need improvement, and take immediate corrective actions. Provided we have a minimum of 4 sessions in any 4-week period, you can schedule the sessions at any time during normal business hours that is convenient for you. Normal business hours are considered to be 8:00 AM to 8:00 PM Eastern Time, Monday to Friday. Depending on the circumstances, coaching sessions can be arranged outside of normal coaching hours. This scheduling flexibility allows you to arrange individual coaching sessions when it is most convenient for you. In effect, your set of 4 coaching sessions of ½ hour each offers maximum flexibility and effectiveness with minimum disruption to your schedule. Top ¤¤¤¤¤¤¤¤¤¤¤
Online Video Coaching SessionsCoaching sessions will be conducted using Skype online video.By using online video coaching sessions, we can schedule sessions whenever it is convenient for you, regardless of where you. This means whenever and wherever you will have Internet service, we can schedule a coaching session. Top ¤¤¤¤¤¤¤¤¤¤¤
Key Coaching Tools & TechniquesFor maximum effectiveness, the Leading Example Coaching process relies on these coaching tools:Preliminary InterviewThis interview
generates the necessary
information for a current assessment.
The interview is a guided reflection on past activities. In responding to the coach's questions, you will identify positive and negative factors both positive and negative that contributed to your current situation. By identifying actions that produced positive results, you will know what you can repeat to enjoy more success. And equally valuable, by identifying those actions that did not work out terribly well, we can determine how to perform them better … or find more effective alternatives. It is only by understanding what worked well ... and what did not work well ... in the past that we can increase the effectiveness of your marketing. Top ¤¤¤¤¤¤ Pre-Session PreparationStrategically,
this is probably your
most important coaching tool.
In preparation for the weekly coaching session, you will review your past week's activities. In reviewing these activities, you identify issues to be discussed during the coaching session. Discussion of these issues will be the agenda for the next coaching session. Not only does this approach allow you to monitor your progress, by setting the agenda you also set the direction of your coaching. This means that you control the coaching process. What better way of ensuring that you achieve the results that you would like and deserve? Top ¤¤¤¤¤¤ Interactive Coaching SessionsAll coaching
sessions will be
interactive conversations in which you will do most of the talking
and I will do most of the listening.
These conversations will include questions and answer type discussions based upon the preliminary interview, pre-session preparation and any relevant issues that may arise from time to time. The interactive nature of the session will ensure that issues and concerns that are important you are introduced and discussed to your satisfaction. This approach will increase the effectiveness of the coaching process, which is another factor that will increase the likelihood of your achieving better results. Top ¤¤¤¤¤¤ Support Between Coaching SessionsOccasionally
issues arise that must be
addressed and resolved before the next coaching session.
Leading Example Coaching offers two forms of support between sessions. i) Urgent
Issue Response
If a real estate marketing issue arises that requires attention before the next coaching session, let me know so that we can schedule an urgent session to discuss it. By addressing urgent issues as soon as possible, we can prevent them from becoming serious obstacles to your success. ii) Email Support Not all important issues need urgent attention. Some need the kind thoughtful discussion that can often be provided by exchanging email messages. You will have unlimited email support between coaching sessions. In
combination,
urgent issue analysis
and email ensure that you have continuous support from the start of
your first session to the end of your final session.
This continuous support means continuous and, ongoing improvement in your real estate marketing. Top ¤¤¤¤¤¤¤¤¤¤¤
Follow-up SupportIf you would like ongoing coaching but don't really need more Leading Example Coaching sessions, Personalized Achievement Coaching is available when you need and want some help.With coaching on request, you will continue to enjoy the benefits of coaching for as long as you choose. There is no reason why the last coaching session has to put an end the benefits you will enjoy from Leading Example Coaching. After all, once you start to achieve better results, there is to limit to what more you can achieve. Top ¤¤¤¤¤¤¤¤¤¤¤
The Coaching Company PromisesThese promises serve as a commitment that you will receive high quality, professional coaching … which is what you, as a professional deserve.¤¤¤¤¤¤¤¤¤¤¤
The Next Step Is YoursIf you are ready to book your real estate marketing coaching … congratulations!By completing the form you will start the process that will lead to your achieving better results. Complete and submit the form now. The sooner that we get started with the coaching, the sooner you will be able to enjoy the better results that you would like and deserve. Top If however, you are not quite yet ready to start the process, that's fine. Maybe you would like more information. Or perhaps you would like to discuss your situation with me so that you can satisfy yourself that Leading Example Coaching will in fact help you improve your marketing. Regardless of whether you would like more information or discuss your situation, use the form to contact me. But again, do it now. If you want better results from your marketing, don't you want it sooner rather than later? The sooner you request information or speak to me the sooner you will improve your results. Haven't you settled for less than satisfactory results long enough? Larry Easto Top PSIf you know of some one who would benefit from this approach to real estate marketing coaching, share this page with them.Use the social media buttons at the bottom of the page to tell them about this coaching. A word to the wise: this offer is limited by the time that I have available for coaching. In other words, there is a limit to the number of clients I can help. To ensure your position, sign up today … unfortunately tomorrow may be too late. Top
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