Looking for a new real estate marketing idea?
Check out what other businesses are doing and adapt their best ideas for your own use.
Selling real estate is a very competitive business.
In addition to intense competition for listings and clients, there is also serious competition for new marketing ideas.
In most cases, whatever new spin can be added to basic real estate marketing techniques has already been done.
Instead of looking to the tried and true techniques, check out what other organizations are doing and then adopt and adapt these ideas as your own.
Here are 8 examples of how to develop a new marketing idea from outside sources.
Going On A Safari
In its semi-annual fund-raising drives, a not-for-profit radio station offers a ‘jazz safari’ as a incentive for members who donate a specific amount of money.
A jazz safari is a one-night visit to 4-5 local jazz clubs, hosted by one of the station’s on-air hosts, with a bus provided for travel from club to club.
Real Estate Marketing Application
Real Estate Marketing Idea
How about a restaurant safari, which would combine a progressive dinner with a tour of restaurants in your geographic niche market?
Hor D’oeuvres at one restaurant, then onto a bus and off to the next one for appetizers and so on … and so on …
You would host the event.
Your guests would pay a set fee to cover the costs with any surplus going to charity.
What local variations could you apply to this real estate marketing idea?
Space For Artists
A new furniture store has included a performance area in which different professional entertainers appear weekly.
Featured in the store’s advertising, these performers help attract customers and entertain visitors to the store.
Real Estate Marketing Application
Subject to space considerations, entertainers such as pianists, guitarists, flautists and so on could be featured at open houses.
If space is a problem, what about featuring the works of local artists?
Red Carpet Treatment
Window installers lay red carpet ‘runners’ where they will be walking and working.
Real Estate Marketing Application
For your next open houses, lay a red carpet ‘runners’ up the steps and into the house. If possible arrange to have your name and contact data printed or silk-screened onto the carpet.
What a great way to enhance your personal brand and help prospects remember you.
Historic Walks
A museum offers historic walking tours of communities and neighborhoods.
Real Estate Marketing Application
Draw upon your niche niche market research and market segment research to identify interesting areas in your community.
Charge a small fee to secure commitment and donate the proceeds to charity.
Host the tour, ending at a local cafe to chat about your guests’ experience on the walkabout.
‘You Should Write A Book’
Professionals in all fields write books to showcase their knowledge and experience.
As authors they are recognized as undisputed authorities.
Real Estate Marketing Application
As a real estate professional, you have specialized knowledge and experience in your market.
This combination qualifies you to write your own book.
This real estate marketing idea offers a huge range of new opportunities.
If you would like some help in writing your book or using it for marketing purposes, I can coach you through the process.
If not a book, what about a blog, website or community website?
DIY Seminars
Big box building supply retailers offer seminars for wannabe and do-it-yourself home renovators.
Real Estate Marketing Application
Work with your referral partners to offer seminars on buying, maintaining, renovating and selling homes.
Service To The Community
In Costa Rica, newly qualified professionals such as engineers, lawyers and physicians are required to perform 600 hours of free service to the community or charity.
Real Estate Marketing Application
Working with your referral partners and social network contacts, organize a similar voluntary program for new professionals in your area.
You could for example invite new lawyers to offer several free legal clinics for seniors.
In return, and as a welcome to the community, referral partners and social network contacts, would help promote the clinics.
You would also introduce the new lawyers to key people in the community.
How else could this real estate marketing idea be applied in your market?
Cleaning Up
A municipality sponsors an annual clean-up day in which residents work together to clean up their neighborhoods.
Local businesses supply work gloves and garbage bags; the municipality picks up the collected garbage.
Real Estate Marketing Application
Once again working with your referral partners and social network contacts, organize a clean up day in your area.
You could arrange with local businesses to supply work gloves and garbage bags while you and you referral partners pay for a dumpster to haul away the bags.
Put your work gloves on and join in the clean-up.
Real Estate Marketing Idea
Each of these examples is a source of a new real estate marketing idea.
But they are a few examples … not a complete list … of activities which can generate a new real estate marketing idea for you.
These and similar ideas offer such many new networking and advertising opportunities.
When you are looking for a new marketing idea, widen your vision and take a look at what other organizations are doing.
It’s surprising what you can learn about real estate marketing outside the industry.
If you would like some help in coming up with a new new marketing idea … or applying the ideas above … check out personalized coaching.
