For A NEW Real Estate Marketing Idea … Look Outside The IndustryCheck out what other businesses are doing and adapt their best ideas for your own use. Selling real estate is a very competitive business. In addition to intense competition for listings and clients, there is also serious competition for new marketing ideas. In most cases, whatever new spin can be added to basic real estate marketing techniques has already been done. Instead of looking to the tried and true techniques, check out what other organizations are doing and then adopt and adapt these ideas as your own. Here are 8 examples of how to develop a new marketing idea from outside sources. Top Going On A SafariIn its semi-annual fund-raising drives, a not-for-profit radio station offers a 'jazz safari' as a incentive for members who donate a specific amount of money. A jazz safari is a one-night visit to 4-5 local jazz clubs, hosted by one of the station's on-air hosts, with a bus provided for travel from club to club. Real Estate Marketing Application
How
about a restaurant
safari, which would combine a progressive dinner
with a tour of restaurants in your geographic niche market? Hor D'oeuvres at one restaurant, then onto a bus and off to the next one for appetizers and so on … and so on … You would host the event. Your guests would pay a set fee to cover the costs with any surplus going to charity. What local variations could you apply to this real estate marketing idea? Top Space For ArtistsA new furniture store has included a performance area in which different professional entertainers appear weekly. Featured in the store's advertising, these performers help attract customers and entertain visitors to the store. Real Estate Marketing ApplicationSubject to space considerations, entertainers such as pianists, guitarists, flautists and so on could be featured at open houses.If space is a problem, what about featuring the works of local artists? Top Red Carpet TreatmentWindow installers lay red carpet 'runners' where they will be walking and working. Real Estate Marketing ApplicationFor your next open house, lay a red carpet 'runners' up the steps and into the house. If possible arrange to have your name and contact data printed or silk-screened onto the carpet.What a great way to enhance your personal brand and help prospects remember you. Top Historic WalksA museum offers historic walking tours of communities and neighborhoods. Real Estate Marketing Application Draw
upon your niche market research and market segment research to
identify interesting areas in your community. Charge a small fee to secure commitment and donate the proceeds to charity. Host the tour, ending at a local cafe to chat about your guests' experience on the walkabout. Top 'You Should Write A Book'Professionals in all fields
write books to showcase their knowledge and experience.
As authors they are recognized as undisputed authorities. Real Estate Marketing ApplicationAs a real estate professional, you have specialized knowledge and experience in your market.This combination qualifies you to write your own book. This real estate marketing idea offers a huge range of new opportunities. If you would like some help in writing your book or using it for marketing purposes, I can coach you through the process. If not a book, what about a blog, website or community website? Top DIY SeminarsBig
box building supply
retailers offer seminars for wannabe and do-it-yourself home
renovators.
Real Estate Marketing ApplicationWork with your referral partners to offer seminars on buying, maintaining, renovating and selling homes. Top Service To The CommunityIn
Costa Rica, newly
qualified professionals such as engineers, lawyers and physicians are
required to perform 600 hours of free service to the community or
charity.
Real Estate Marketing ApplicationWorking with your referral partners and social network contacts, organize a similar voluntary program for new professionals in your area.You could for example invite new lawyers to offer several free legal clinics for seniors. In return, and as a welcome to the community, referral partners and social network contacts, would help promote the clinics. You would also introduce the new lawyers to key people in the community. How else could this real estate marketing idea be applied in your market? Top Cleaning UpA municipality
sponsors an annual clean-up day in which residents work together to
clean up their neighborhoods.
Local businesses supply work gloves and garbage bags; the municipality picks up the collected garbage. Real Estate Marketing Application |
