How To Use The
Basic Real Estate Marketing
Materials Effectively
The two most
basic … and also most
important ... real estate marketing materials are: business cards and
brochures.
For best
overall marketing results,
these hard copy materials should both refer to your website, your
basic and most important electronic real estate marketing tool.
Here are some
tips on how to make the
most of these materials.
Business Cards
Here are some tips to maximize the effectiveness of your business cards.
Instead of
automatically accepting the
same format of business cards used by everyone else in your office,
work with a designer to create a cards that distinguishes you from
the competition, including other sales people in your office
- include
2 cards
with every thing you
mail, send by courier or deliver personally
- supply family,
friends and referral
sources with at least 5 cards each so they can help promote
you
- try
the 500 over 5 Card Trick
- hand out 500
business cards in 5 days
- Day 1: go to a
busy location in your
market and hand out a business card to each of the first 100 people
you meet. Instead of just handing out your card, introduce yourself
and ask these people what they like most abut this area. If
appropriate, make notes for future reference.
- Days 2-5:
repeat Day 1 in a different
location.
- At the end of 5
days you will have met
500 new people. If only 1% of these people become prospects whom you
can convert to clients, your time will have been well spent.
The most basic
of all real estate
marketing materials, business cards are also among the most
versatile
tools for connecting with others and helping them remember you.
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Brochures
Brochures are
small, attractively
designed marketing communications.
Essentially advertising
vehicles, they contain text and graphics that introduce you, personal brand and your brand promise.
Ideally, your brochure will impress
prospective clients enough that they will be prepared to hire you to
help them.
Like business
cards, your brochures can
be distributed to new people whom you meet, referral sources and with
all of your mailings.
However, given
the added physical
weight and bulk as well as the higher cost, brochures are not likely
to be distributed as generously as business cards.
An electronic
printable version of your
brochure would make excellent content for your website.
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Your Website
Although not
one of your physical real
estate marketing materials, your website is definitely one of
your
most important marketing tools.
Your business
cards and brochures, in
fact all of your marketing communication, should
definitely contain
your website's address.
Your site can
supplement the contact
information listed on your business card. It can also enhance and
reinforce the promotional content of your brochure.
In fact, your
website can take the
place of your business cards and your brochures. It can and will
provide helpful information to strangers whom you cannot meet and
interact with in person.
Together with
your business cards and
brochures, your website represent your basic real estate marketing
materials.
When you are
ready, you can add
blogging and newsletters to these real estate marketing materials.
However many
marketing communication
vehicles and website features you add, make sure they supplement and
are consistent with your business cards, brochure and website …
your basic real estate marketing resources.
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Your Best Real Estate Marketing Tip
What's your best real estate marketing tip?
In getting better at your work, you have identified many ways of improving your marketing.
Hundreds of thousands of other people ... just like you ... also continue to improve their marketing.
The bad news is that you ... and these other people ... are working virtually alone figuring out how to improve their real estate marketing.
Wouldn't it be great if you could pick up a real estate marketing tip from some one else who has already figured out how to do better what you want to improve?
After all, it's usually faster, easier and better to enhance something that has already been done, than to start from scratch creating something entirely new.
Also, wouldn't it be great to receive recognition for one of your marketing ideas?
And imagine the satisfaction of helping others succeed, just by giving them a real estate marketing tip based on your own experience.
I don't know about you, but I really like the idea of people exchanging real estate marketing tips.
It's a perfect win-win opportunity in which we can all learn and benefit from each others' experiences.
However, I am enough of a realist that there is a huge obstacle in the way of implementing this idea.
That obstacle is time.
Most people are so busy that they probably can't even connect and share tips with colleagues in the same office.
How could they possibly track down other like-minded people with whom they can exchange tips?
Being an eternal optimist, I believe that most obstacles can be overcome.
For the purpose of exchanging success tips, time need not be an obstacle.
If the tips are exchanged online, the question of time becomes a total non-issue.
And that is exactly what I plan to build.
But not just a basic online source of real estate marketing tips.
I think it should be the best online source of real estate marketing tips.
Don't you...and people like you...deserve the best?
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