Real Estate Marketing Online
...Its Time Is Now
Thanks to advancements in technology there are more and better opportunities for real estate marketing online.The Internet helps you market at lower costs...with more targeted audiences than ever before.
Agents Say...
When tracking where my contacts come from I've found most are from signage that directs them to the Internet.
I gave up print advertising
three years
ago and shifted my marketing dollars into online activities and the
results have been excellent.
Collingwood, ON
Internet marketing is the future,
and
we Realtors® must be on top of our game to ensure we are regarded
for our cutting edge professionalism.
John Welsh
Real Estate Consultant & OP
Keller Williams Valley Realty
Abbotsford, Mission, Chilliwack,
Langley, Surrey, White Rock B.C.
We have switched much of our
advertising dollars over to Internet and email advertising.
It seems to be more cost effective, better response rate and...it is much more environmentally friendly
It seems to be more cost effective, better response rate and...it is much more environmentally friendly
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...And The Numbers Confirm:
- 84% of people use the Internet during their home search
- 73% of people drive by or view a home they see online
- 81% of people who use the Internet in their decision process use an agent/broker to close the sale
Source:
2007 National
Association of
Realtors® Profile of Buyers and Sellers as quoted in Effectively
Marketing Real Estate Online.
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Marketing Real Estate Online
Most...but not all...real estate marketing functions can now be done online.
Among the tasks your online presence will help you perform are:
- generating leads or prospecting
- marketing communications
- promote listings
- keep in touch with clients and contacts
- support programs to generate referrals
Effectively Marketing Real Estate Online
Marketing real estate online is such a huge topic that's difficult to grasp or the big picture...let alone understand how it can be used to help market real estate.The enormity of the topic is especially challenging for newcomers...who often have trouble figuring out how and where to start learn about online real estate marketing.
The size of the topic can also pose a problem for more experienced online marketers who often get so immersed in individual aspects...such as blogging or search engine optimization … that they lose track of other critical factors.
David Wittlinger's Effectively Marketing Real Estate Online is a new e-book that will help both newcomers and experienced veterans alike overcome the challenges of real estate marketing online.
After an excellent outline of the 4 key elements of a compelling online marketing presence...the book outlines what makes a good website.
Even the best websites must be promoted to effectively attract visitors...Effectively Marketing Real Estate Online offers suggestions as to how to promote your website.
Whether you are at the early stages of developing an online presence...or well on the way...this e-book will definitely help you effectively marketing real estate online.
Buy it now...you won't be disappointed.
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Develop Your Own Unique Website
In developing your website remember that a real estate agent, you are distinctive.You offer clients a unique combination of resources and serve clients in your own personal style.
From the perspective of marketing real estate online, your own unique website is the best way to communicate your distinctiveness.
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Blogging: Your Own Outlet For News & Views
As you plan your real estate marketing online, include provision for blogging.There are probably as many reasons for real estate blogging as there are ways to promote your business.
Why is the time now right for real estate marketing online?
David Wittlinger sums it up:
“...this is perhaps the greatest
time
in history to be involved in marketing. Advancements in technology
have produced more opportunity, at lower costs, with more targeted
audiences than ever before.”
If you have not yet started real estate marketing online...the time has come to join the thousands of agents who are benefiting from online marketing.
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