Good Real Estate Photography Helps Attractive Homes Look Even Better
Good real estate photography offers very effective marketing benefits to you and to your clients.For the most part, these benefits of really good photography are largely ignored by agents.
Two Kinds Of Photographs
In the real estate industry there are two kinds of photographs.The 'official' business portraits that agents use for marketing their own services represents one kind of photographs.
Photographs of listed properties...outside and inside...represent the second kind.
Which kind...receives the most professional attention?
In other words, which category is most likely to receive the attention of a qualified professional photographer?
From my observations, most agents' choose professional photographers for their own business portraits.
But when it comes to taking photographs
of the properties that they have listed for sale...anyone who can
point 'n' shoot a digital camera gets the task. This approach invariably produces average results.
Real estate photography that is only average represents lost opportunities...for both you as listing agent and for your clients.
Top
Photographs of Homes
Just as staging can increase the appeal of a home, well-done real estate photography helps attractive homes look even better.
For
examples of what
I consider to be great real estate photography, see Doug Dickin's
website.
A professional photographer for more than 20 years, Doug has produced some of the best photographs of homes that I have ever seen.
Clearly the homes that Doug photographed are very attractive inside and out.
But take a closer look at the photographs.
These images do more than just illustrate the homes.
The pictures virtually pop right off the screen and engage the viewer.
How would your sellers feel if your marketing materials presented their homes this effectively?
And how would buyers feel about homes that are presented this attractively?
Marketing Benefits of Good Photography
More often than not, good real estate photography...like the photographs on Doug's website...represents a missed marketing opportunity.That's too bad.
Instead of preparing really good photographs of attractive properties, most agents default to the same old point 'n' shoot approach.
As a result, most pictures of similar listings are virtually indistinguishable from each other.
The trained eyes of experienced photographers pick up and capture the details that help truly distinguish one property from another.
It is these trained eyes and attention to detail that distinguishes good photographs from so-so pictures and images.
The best and most effective marketing requires the best photographs you can produce or obtain.
Not surprisingly, so-so pictures and images only produce so-so marketing results.
There are many marketing benefits generated by good real estate photography.
Distinguish Yourself From The Competition
Professionally prepared photographs of appropriate properties will
help distinguish you from the competition...especially if they use
photographs taken by the point 'n' shoot approach. As a result your personal brand will be enhanced and you will add quality to your brand promise...the service that you deliver to clients.
As marketing tools, these photographs can also help attract prospects.
More Eye-Catching, Visitor-Satisfying Web Content
Photographs and images contribute to visitor-satisfying web content for your website.Obviously the better the photographs them ore your site will satisfy visitors.
And the more satisfied your site visitors, the more likely they will be to contact you to learn more about how you can help them.
Satisfied
Clients 
Professionally prepared photographs will satisfy clients...especially
when these photographs help sell their homes. And as you know satisfied clients contribute to your client pipeline...both as repeat clients and by referring others to you.
Like most real estate professionals, you no doubt enjoy the benefits of professional photographers...your official business portrait...in your marketing communications.
Should your clients not enjoy the same benefits of good real estate photography from the marketing services that you provide to them?
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