Is Real Estate Video Worth A Million Words?

If a picture is worth a thousand words, what's real estate video worth?

A million words? … or is it priceless?

From the perspective of real estate marketing, the actual value of video is not nearly as important as the benefits that it generates.

Virtual Tours By Real Estate Video

Descriptive text and photographs are standard elements of real estate listings.

The advancements in both still and video digital photography continue to offer exciting new opportunities to showcase homes listed for sale.

As a result, through the use of good video, prospective purchasers can take a virtual tour of any homes that may interest them.

According to Look Ma!, a leading producer of real estate marketing video,

“70% of consumers over 25 years old watch videos and 35% of them share videos with friends and family.”

Using video to help market your listings is like offering an oopen house for any and all prospects whenever they choose … but without the time and effort involved in conducting an open house live and in person.

Like most aspects of digital photography, shooting video can be a do-it-yourself project.

But why put time and effort into producing ordinary results?

To provide the best service possible to your clients, why not hired trained and experienced videographers to produce your promotional video?

By hiring professional videographers like MoveVideos, you can ensure that your listings will be presented in their best possible...and most marketable...manner possible.

And as an added bonus, you will have more time to do more of those activities that you do well...attract prospects and serve clients.

Walking the video talk, here is a video clip from Look Ma!:

Your Real Estate Video Lab

As a marketing resource, good marketing video is more than a simple point and shoot … or hire and pay... exercise.

It's a truly creative process in which many elements come together.

Obviously, the more effectively these elements come together, the video will be better, and also produce better results.

Through its video lab, Look Ma! welcomes real estate pros, videographers, future home sellers and friends who want to talk video.

What a great opportunity to learn how to prepare the best marketing video possible.

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