A REALTOR Newsletter Helps Clients And Contacts Remember You

A valuable component of your marketing plan, a REALTOR newsletter is an ideal vehicle for keeping in touch with prospects, clients and referral sources.

Well prepared content offers readers interesting and useful information that will help keep them up-to-date on the state of the real estate market.

By drawing on your current knowledge of your niche market, you remind readers of the professional services that you deliver to clients.

This reminder reinforces your position as agent of choice for repeat and referral business.

Overall Benefits And Drawbacks

Benefits

provide technical and detailed information in a format that readers can understand

enhance your profile and credibility as a knowledgeable real estate authority

Drawbacks

contribute to overall information overload clutter

can be difficult to distinguish from other newsletters

preparation can be demanding and time-consuming tasks

Hard-Copy Format

real estate newsletters

Benefits

flexible distribution

delivered by regular mail

handed out when meeting others or door-knocking

handed from client or contact to prospective clients when making referrals

can be retained and reviewed from time to time without the necessity of a computer

Drawbacks

require advance time to prepare and produce

can be costly to prepare, produce and distribute

many people prefer electronic format

Electronic Format (E-zine)

realtor newsletter

Benefits

relatively easy, no-cost or low-cost to prepare

virtually no lead time required allows you to send special editions in response to changing market conditions and new developments

you can track who reads your newsletters

you can post past editions on your website (for an example of this benefit, see Nextage News...click 'News')

Drawbacks

recipients require Internet access

speed and ease of preparation often result in poor quality communications

SPAM filters can block your messages from the mail boxes of intended recipient

General Considerations For A Realtor Newsletter

Format:

The best format is the one that best reaches your intended readers.

Frequency:

Weekly contact is too much for you and your contacts.

On the other hand annual contact is not frequent enough.

Once you start, regardless of format, under no circumstances allow your REALTOR newsletter to lapse. If you do, it will be only a mater of time before clients and prospects forget about you.

When this happens you will undoubtedly lose their repeat business and referrals.

Once again the best frequency is the one that clients prefer.

Content:

Clients and contacts will probably want to know about trends and developments in their local neighborhoods.

You can also include basic information about enjoying and maintain their homes in your REALTOR newsletter.

Preparation:

To ensure maximum effectiveness, choose and use your words carefully.

As a component of your marketing communications, make sure your words help promote you and sell your services.

Match Your Needs With Client Preferences: If you don't know the format, frequency and content that clients and contacts prefer, ask them.

You can do this either as part of a client satisfaction survey, or in a format modeled on such a survey.

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What REALTOR Newsletter Users Say:

"I use an electronic format and have found it very valuable and I can track who is reading what and looking at what"

Randall Sandin
Carolina One Real Estate
Charleston S.C.

"For 8+ years I've done quarterly printed 8-page format for current property management clients, to use in property presentations for new property owners AND to keep in touch with clients whose I did property presentations to and did not hear back from.

"I also posted them on my website.

"I ended this in 2008 and am now featuring my blog on my monthly owner statements and in my e-mail signatures.

"It is more personal and timely and it is the reason many prospective clients now find me online....

"Yes, it takes more time; however, I do enjoy it and the less printing and postage means more money for effective marketing efforts!!!"

Wallace S. Gibson
Gibson Management Group, Ltd.
Charlottesville,VA

Help With Your Newsletter

Are you ever stuck for content for your newsletter?

Here is a good source of content...and it's free: Free Content For Newsletters.

Don't prepare and distribute a newsletter, but would like to?

Or maybe you do prepare a newsletter but would like to upgrade it and increase its effectiveness.

In either case, Personalized Achievement Coaching can help you.

This one-on-one coaching service, will help you develop and maintain a newsletter that is just right for you, your market and your real estate marketing.