Relationship Marketing Helps You
Generate More Revenue...Continuously
By continuing to maintain these relationships you, can generate ongoing revenue.
In effect, this kind of relationship goes beyond a single one-time transaction.
It provides more complete and richer ongoing interactions between you and your clients.
There are two reasons why this form of marketing is especially powerful in real estate sales:
- there are many alternatives from which clients can choose
- most clients will require your services at some point in the future
Real Estate Marketing Is Relationship Marketing
Regardless of what marketing strategy or technique you are apply, you are doing either or both of developing and maintaining relationships with prospects and clients.
For example in defining your niche market or vertical market, you are also defining the kinds of clients with whom you would like to build a relationship.
Similarly, your prospecting will help you locate and connect with your ideal clients with whom you can maintain ongoing relationships.
And of course by keeping in touch with clients...primarily though your newsletter...you help maintain and enhance your relationships with them.
Top
Relationship Management
As natural as interpersonal relationships tend to be, they do not always develop automatically or on their own.
Like most natural processes, they are most effective when managed.
But you can relax...relationship management is not difficult.
To learn more about relationship management, see The Real Estate Agent's Guide to Relationship Management.
This free e-book addresses topics such as:
- The Real Estate Agent's Challenge
- Relationship Dynamics
- How To Start New Relationships
- How To Build and Maintain New Relationships
- How To Harvest Relationships
- How A System Can Help
Top
What Are Relationships Worth?
Certainly you will enjoy a great deal of of personal satisfaction as a result that comes from maintaining ongoing relationships with clients.From a business perspective, by maintaining relationships with clients you are also maintaining the flow of your client pipeline.
Maintaining this flow will help you generate more new business, through repeat and referred clients.
Repeat and referral business from a single client represents the lifetime value that client.
To estimate the total income potential from relationship marketing, check out "RelationshipMarketing Calculator" recently developed by Ray Cobel of Cobel Target Marketing.
This innovative online tool starts with a consideration of personal goals...always the best starting point for any planning process.
The calculator then takes you through a process that helps you identify the number of transaction you will require to achieve these goals.
Once the calculator has generated some numbers, you can start to see the revenue potential or relationship marketing.
In practice, the more relationships that you develop and maintain, the more revenue you can expect to generate.
And what's even better, like your relationships with clients, the revenue will be ongoing.
What could be better?
Maintaining ongoing relationships with people you like...your clients and contacts...and as a positive side effect, generating ongoing revenue.
Marketing just doesn't get any better than that.
|
|
