8 Benefits Of Self Publishing Your Book
Among other benefits, self publishing your book offers you recognition as an expert, a unique competitive advantage and an additional revenue source.1. Convert Your Blog Into A Book
You have spent a great deal of time and energy thinking about ...researching ...and writing your blog entries.What a waste...just letting them collect in your archives.
Many of them contain unique and original ideas that will interest and benefit others.
Your archived blog posts are more than just a collection of your past thoughts and ideas.
They represent a powerful marketing resource...that is largely ignored by most bloggers.
By converting your blog posts into a book...and self publishing your book...you will not only enjoy the recognition that of being a published author, you will also enjoy significant advantages over your unpublished competitors.
Once you have written at about 100 blog posts, you will have a good starting point for your book. All that will be needed is some consolidating and editing.
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2. Competitive Advantage
As a published author, you are recognized as an expert in your field.Both your personal profile and credibility are dramatically enhanced.
Without a doubt, you have a very powerful advantage over unpublished competitors in your market.
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3. Versatile &
Effective Marketing Communications
E-books can be:
- downloaded free from your website
- sent by email to prospects, clients and contacts
- promotional tools
- thank you gifts for clients and referring clients
- leave-behinds at speeches and personal appearances
Most people treasure books written by people they know...and personally signed for them by the author. As valued possessions, these books will help clients and contacts remember you for a very long time.
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4. Marketing That Self-Finances
Whether in e-book or hard-copy format, your self published book can be additional revenue sources.E-books can be sold:
- through your website
- by online distributors
- by affiliates
- through your website
- by online distributors
- by retailers
- at speeches and personal appearances
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5. Personal Satisfaction
From the personal satisfaction perspective, few achievements can match writing your own book...and having that book published.Expressing your thoughts in words and organizing these words into a book...
whether in e-book or hard-copy format...is a remarkable and gratifying achievement.
What makes your achievement so rewarding is that it is the very tangible return on your significant investment of time and energy.
Writing a book requires more than having something worthwhile to say...and enough of it to fill a book. It's a long haul
Successfully self publishing your book requires commitment, patience, persistence, tenacity, stubbornness ...or whatever else you want to call it...that allows you hang in with the project until completion.
Once you have published your book, you have will have accomplished a remarkable achievement.
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6. Avoiding Problems With Major Publishers
When most people think about writing a book, they think they will need a publishing company.In my experience, self publishing is a much better option than having your book produced by a major publisher.
By publishing your book yourself, these are some of the problems that you can avoid:
- publishers have very little interest in unknown and unpublished authors
- even if you can find a commercial publisher to publish your book, you will do the most work...writing the book
- the publisher totally controls the production and marketing processes
- the publisher will commit minimal marketing resources to promoting your book
- the publisher will receive most of the sales revenue...as much as 90% of gross sales
- if within 6 months, the publisher has not recovered its advance and production costs, your book will be back listed...i.e. withdrawn from active distribution
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7. The Self Publishing Option Gives You Total Control
Realistically, for unknown and unpublished authors, self publishing represents the best option for producing their books.When I wrote my first book in 1992, self publishing was a huge and costly challenge.
Now, thanks to technological advances, self publishing has become less daunting, more manageable...and best of all, very user-friendly.
Specifically, self publishing gives you total control over everything from content and design to sales and marketing.
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8. Leaving A Legacy
Self publishing your book is an excellent vehicle for allowing others to benefit from your ideas and experience.
In 2006, I had the
pleasure of helping real estate legend Sadie Moranis prepare her book
Catch
the Gold Ring.
Sadie enjoyed a remarkable career as a real
estate agent, broker and business owner. Then in her early 80s...and still active in Prudential Sadie Moranis, the very successful brokerage that she founded...Sadie wanted to write a book so that others could learn from her experience.
When Sadie passed away in May 2009, her book represented a lasting legacy of her remarkable career as a real estate agent, broker and business owner.
As an aside, I have still have a few remaining copies of Sadie's book Catch the Gold Ring available for $21.95 USD. If you would like a copy, complete this form and I will send you the payment and shipping information.
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