Real Estate Marketing Basics







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Specific: The more specific the goal, the higher the likelihood achieving it.
 
Specific goals define in as much detail as possible, the definite results that you would like to achieve and how you will achieve these results.

Synergistic: Generally speaking, synergy is the interaction of two or more people or elements that produces a combined effect that is greater than the sum of their individual effects.

The more inter-related the goals, the greater the likelihood of creating the synergy that will produce better results than expected.

Systematic: Seldom, if ever, are goals achieved spontaneously. They result from following definite and well-planned systems.

Magical: Working to bring about your desirable results can have extraordinary effects.
 
Once committed to, and inspired by, your goals, you can magically transform yourself from an average or mediocre performer to a high producer.

Meaningful: A commitment to goals requires goals that are meaningful, significant and important to you.

Motivational: Things that motivate us give us a motive, or reason, for doing the things that we do.

Motivational goals give us good reasons for doing what we do in order to bring about the results we desire.

Achievable: Goals that may have seemed out of reach, eventually become attainable because motivated people grow and expand to match their goals.
 
Accountable: All goals, whether achieved or not, produce results that impact other people – family, colleagues, clients and so on.

For example, achieving sales objectives have a different effect on colleagues and family than would be the case if sales objectives were not met.

As result, setting SMART goals includes consideration of how others will be affected by your achieving...or not achieving your desired results.
 
Actionable: Without action plans, goals are little more than dreams.

The best action plans detail what must be done, by whom it must be done and when the action is to be completed.

Agreed-upon: Since goals, and the work necessary to achieve them, impacts other people, it makes sense for the people who will be most impacted by the achievement of the goals to agree upon them.

Realistic: The question of whether or not goals are realistic depends two factors:

• external factors such as the economy or other people's actions
• your personal resources combined with your ability to effectively apply these resources to the achievement of your goals.

When setting SMART goals, it is critical to assess how realistic these goals are in light of external and internal factors.

Relevant: For purposes of business and marketing planning, relevant goals relate to your work and the service that you provide.

On the other hand, while important to your enjoyment of life, personal or non-business activities such as improving your golf score or completing an artistic or cultural project ae not relevant business goals.
 
Results-oriented: Goals are more than visions or fantasies that are pleasant to dream about but unlikely to be realized. 

 By definition goals represent specific results to be achieved. Accordingly they must be results-oriented.

Rooted in facts: Unlike dreams and fantasies, goals are based on neither fiction nor myth. They are based on actual, provable facts.

Time-based: Goals represent specific results to be achieved over specified time periods such as daily, weekly, monthly or annual.

Tangible: A goal is tangible when the results can be observed and measured. Income earned and deposited into your bank account are the most tangible of goals. 

Thoughtful: Given the range of factors that must be considered, setting SMART goal inevitably requires a great deal of thought and consideration.