Seven Core Values
That Attract New Clients
There are at least seven core values that will help you attract new clients.These values are:
- Competence
- Trust
- Efficiency
- Hard Work
- Quality
- Satisfying Clients
- Communication
As admirable as these qualities are, it is not their noble nature that helps attract new clients.
Each value promises significant benefits to clients. It is the promised benefits that make these values so attractive to clients...and important from a marketing perspective.
After a description of each of these values, I have included a suggestion as to how you can identify your own values.
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Fundamental Characteristics
Of the seven core values, two...competence and trustworthiness...are so fundamental that without them, it will be virtually impossible to attract clients.1. Competence
When
hiring service
providers, most clients expect more than just a minimal level of
competence. In fact, clients usually expect an above-average a level
of competence.
As a core value, competence is not something that is turned on when needed only to be ignored the rest of time. It helps define who you are as a person...and how you serve clients.
Competence is a combination what you learn in formal training programs and the know how that you develop through the experience of serving clients.
As a core value, competence is not something that is turned on when needed only to be ignored the rest of time. It helps define who you are as a person...and how you serve clients.
Competence is a combination what you learn in formal training programs and the know how that you develop through the experience of serving clients.
2. Trust
Regardless of what service you provide, few if any clients will hire
you if they don't trust you.
It really is that simple.
Like competence, it is fundamental and helps define you as a person and service provider.
Trust is not something you learn. It's something you are...under all circumstances.
It really is that simple.
Like competence, it is fundamental and helps define you as a person and service provider.
Trust is not something you learn. It's something you are...under all circumstances.
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Working for Clients: Your Work Ethic
Whenever
people hire others to provide them with services, it is
usually because they can't perform the services themselves.Perhaps they lack the lack the time or skills to do the work themselves.
Regardless of why clients hire service-providers, they expect the work to be completed at least as well...if not better than they themselves would complete it.
Achieving the result result requires both efficiency and hard work...two more of the seven core values that attract new clients.
3. Efficiency
Efficiency
is
performing or functioning in the best possible manner with the least
waste of time and effort
From your clients' perspective, it is more efficient to hire you to perform some specific work for them than to do it themselves.
When serving your clients, you will waste as little time and effort as you do when managing your own responsibilities.
From your clients' perspective, it is more efficient to hire you to perform some specific work for them than to do it themselves.
When serving your clients, you will waste as little time and effort as you do when managing your own responsibilities.
4. Hard Work
Regardless
of what
you are doing for them, clients expect you to work hard at it.
However, instead of working hard simply to satisfy your clients, it's better to work hard because that is the way you do things.
But remember that clients seldom expect hard work simply for its own sake. They expect the results that hard work generates.
To generate the best results for your clients, you must do more than just work hard...you must also work smart.
However, instead of working hard simply to satisfy your clients, it's better to work hard because that is the way you do things.
But remember that clients seldom expect hard work simply for its own sake. They expect the results that hard work generates.
To generate the best results for your clients, you must do more than just work hard...you must also work smart.
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Delivering The Best Client Service
Whatever service that you deliver, your clients expect and deserve the best quality of service that you can deliver.Of the seven core values, the inter-related issues of quality and satisfying clients are the two values most closely connected to what meets clients' needs and wants.
Like all of the other seven core values, they are very important elements that define you..and distinguish you from the competition.
5. Quality
In the simplest of terms, quality is what your clients say it
is...nothing more, nothing less.
To learn more about ensuring that quality is part of everything that you do, check out Clients Deserve Quality Service.
And to learn the seven truths about quality service, click here.
To learn more about ensuring that quality is part of everything that you do, check out Clients Deserve Quality Service.
And to learn the seven truths about quality service, click here.
6. Satisfying Clients
If you are not totally committed to satisfying clients, you can
expect to work harder at finding new clients than serving repeat and
referred clients.
Clients whom you have left less than totally satisfied are unlikely to hire you again...nor are they likely to refer prospective clients to you.
Don't just assume that you have satisfied your clients. If you don't know for sure that your clients are totally satisfied...ask them.
Conduct a client satisfaction survey.
This will help you get better at what you already do well...and improve those things that don't always please clients.
Clients whom you have left less than totally satisfied are unlikely to hire you again...nor are they likely to refer prospective clients to you.
Don't just assume that you have satisfied your clients. If you don't know for sure that your clients are totally satisfied...ask them.
Conduct a client satisfaction survey.
This will help you get better at what you already do well...and improve those things that don't always please clients.
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Promoting Your Seven Core Values
Regardless of how strong and consistent they are, your seven core values are simply not features that you can actively promote yourself.7. Communication
As one of your seven core values, communication allows you to send
messages subtly and indirectly without shameless self-promotion.
Instead of actively promoting your core values...demonstrate them.
Let all of your seven core values speak for themselves...allowing prospects to draw their own conclusions about how you can help them.
Instead of actively promoting your core values...demonstrate them.
Let all of your seven core values speak for themselves...allowing prospects to draw their own conclusions about how you can help them.
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Identifying Your Own Core Values
These core values will help most people attract new clients.However, since every individual is different, it may be that your core values are slightly different from those values listed above.
Realistically there are hundreds of core values that will help you market your services.
This means that no seven core values are right for everybody to attract new business.
What is important is that you identify you own values, which is a fairly easy and straight forward process.
Start by simply identifying what you value most.
If
you have trouble
getting started, check out How To Achieve Better Marketing
Results...Sooner. Chapter One will help you identify what you value most.
Once you have identified what you value most, match your values closely as you can to the seven core values listed above.
When you have identified your own core values...get on with running your business, allowing your core values to help attract new clients.
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