Single Property Websites:
Hassle-free 24/7 Open Houses

Single property websites offer powerful and unique benefits to agents, sellers and buyers alike.

Each Listing = 1 Website

Each listed property has its own web site. Conversely, each website features one and only one property listed for sale.

The domain name is usually the municipal address. This provides a unique and easy-to-remember web address.

For example www.209SouthStreet.com would be the web address of that municipal property.

This helps prospects locate and remember individual listings. It’s usually easier to remember a street address than the name or office of an unfamiliar real estate agent.

Niche Marketing At Its Best

However, due to space limitations, these multi-listing sites offer little more that a few photos and technical details.

Single property websites on the other hand provide an in-depth focus on individual properties.

They also offer the opportunity to provide a broad range of relevant and property-specific information.

You could for example, include detailed descriptions and photographs of unique features of the property.

This additional information will allow you to better connect the property with ideal purchasers.

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Do It Yourself Web Design & Maintenance

For many years, I have recognized the value of web sites as communication vehicles.

However, it was not until mid-2007 that I took the plunge and initiated my first web site.

I held back because of my reluctance to become totally dependent on a single person to look after a critical component of my business. I was not prepared to entrust my e-commerce plans to a web guy.

Turns out my concerns were well-founded. After spending a several thousand dollars on web design, my initial site was almost the way I wanted it. And then it was time for the first annual renew of the domain name. I did not renew.

The good news is that I have built this site and continue to maintain it on my own.

To do this, I used SiteSell, a complete and user friendly resource for newbies like me. (To learn more about this resource, click on the “Powered by Site Build It!” banner at the bottom of the page.)

There is also good news for you as real estate agent. You to build and maintain single property websites on your own.

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Tools To Build Your Single Property Websites

As well as the features discussed throughout this material, UniqueHomeSites™ also delivers these benefits:

• Website templates
  • Choose the template you like and fill in the blanks with appropriate pictures and specific information

• Photographs
  • Unlimited property photo uploads

• Property Details
  • Textual information highlighting property features
  
  
• Personal Brand
  • Upload your picture, agency logo, biography, and contact information to appear prominently on each site

• Site Management
  • Build, Edit, and activate your site anytime of day or night, 24/7

• Brochures
  • Quickly and easily print a brochure to hand out at Open Houses or other events.

Marketing Benefits For You

Experts report that 80% of buyers use the Internet to search for a home.

Property-specific websites enhance your presence in the Internet marketplace.

For sellers, you can offer customized web sites totally dedicated to promoting only their individual properties. Each site is a virtual open house, available 24 hours a day, 7 days a week.

You can also provide buyers with they want: photographs and detailed property information. Many single property websites allow virtually unlimited capacity for photographs.

Clearly, by offering buyers and sellers what they seek, adding single property websites to your marketing mix will help attract prospects.

2. Distinguish yourself

There is no question that you are unique and distinctive, both as a person and as a real estate agent.

By offering property-specific websites to your clients, you reinforce this distinctiveness.

You can further reinforce your distinctiveness by adding appropriate to individual sites appropriate reference to your personal brand.

3. Referral Marketing

These websites offer clients another reason to promote you.

Sellers whose properties have their own websites will most certainly spread the word about your unique marketing plan. Frequently, they will pass on the link to others.

The more information prospects have, the more comfortable they are calling you.

With your own personal brand and contact data on the site, this is excellent referral marketing.

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Benefit to Clients

• More property information available through the websites
• World wide exposure across the Internet
• Listing available 24 hours, 7 days a week
• Virtual Open House, without disrupting their normal activities
• Exclusive focus on their property

Buyers

• User-friendly approach to researching individual properties
• Buyers to conduct their own preliminary research
• Immediate access to the fullest amount of information
• Can complete research and virtual tour when convenient for them
• Generates more and better information on which decisions can be made

Overall, single property websites offer a unique win-win Internet marketing scenario. They offer significant benefits to you and your clients.

They are also another great example of working smart.

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