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Reaching Your Success Address

Reaching your success address is reaching your home address.

Costa Rican Addresses

As I write this I am in San Jose, Costa Rica. San Jose Costa Rica

Among the reasons for my being here is to help business executives improve their ability to speak English.

Costa Rica is a wonderful country that offers a wide range of experiences.

Among the most interesting and least known features of life here is the Costa Rican approach to addresses.

In most parts of the country, there are neither street names nor house numbers.
Directions are given by reference to local landmarks.

For example, my address—as shown on my rental agreement is:
 
“San Francisco de Dos Rios, 300 mts Sur del Restaurante Tierra Colombia, Fente al Abastecedor don Bosco.”

It seems to me that Costa Rican approach to addresses also applies to defining a success address.

What's interesting about the Costa Rican approach is that it is also what most of us tend to do when giving directions to strangers.

In giving directions, even when there are precise street names and building numbers, most of us refer to local landmarks:

“Go to the second stop light, turn right and look for the gray building with a bunch of flags in front of it”.

The same considerations apply when giving directions to a success address.

We simply cannot say,

go to this exact point and you will find success.”

It's more likely to be:

do this...and then this...and then this..and you will probably find success."



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Defining Your Success Address

Regardless of how specific or vague our home addresses may be, they are all unique. 

They reflect who we are and what we value. These addresses also represent destinations for ourselves...as well as friends and family.

successSimilarly, our goals our unique...they reflect what we value and our desired results.

Our goals reflect our personal success address...they are destinations that we would like to reach.

The key to setting and achieving goals that will serve as your address for success is to set smart goals.

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Finding Your Address For Success

Whether in Costa Rica...or anywhere else, for that matter, when we ask for directions, the directions that we receive are usually framed by reference to local landmarks.

Directions for your success-focused address are also framed by reference to your own personalized form of local landmarks.

Your personalized landmarks are the goals, objectives and other benchmarks contained in your personal marketing plan or your personal growth plan.



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Help Is Available

Finding a home or work address in Costa Rica is a process that readily lends itself to asking for help. help

Happily, Costa Ricans are usually more than willing to offer help.

Similarly, finding your success-specific address also lends itself to asking for help.
 
There are three main sources of help:
  1. online and personalized success guidance
  2. your network of contacts
  3. strangers
All things considered, reaching your success-specific address is a lot like reaching your home address.

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