Support Staff Help You Do More Marketing And Do It BetterHaving support staff handle as many tasks as possible will free up time that you can devote to doing what you do best. The key to hiring staff is to ensure that for every hour you pay staff, you are generating more money than you are paying out. How Paid Staff Can Help You Work Smart1. Communicate to Attract ProspectsThe ultimate purpose of prospecting is to attract prospects. Economic considerations aside, there is no reason that you must perform any or all of the tasks intended to lead you to this position. Instead of struggling with advertising copy or juggling the details surrounding open houses, you can delegate these functions to others. Not only will you free up the time to do what you do best and get better at it, other people may well do the delegated work better than you can.
Most, but not all, of this communication is between you and your prospects. Obviously, this is work that you should be performing yourself. There are, however, two areas in which support staff can help. First and foremost, they can ensure that you consistently take the necessary steps and actions to successfully complete the process. In effect, this means ensuring that you continuously follow the system that helps you transform prospects into clients. And second, they can provide prospects with routine, property related information. As well as saving you time, this approach can demonstrate your efficiency and responsiveness. It shows that if you are not immediately available some one else can help. Like communicating to attract prospects, communicating to serve clients represents an ideal opportunity for other people to help you. Certainly other people can exchange routine information with clients, while ensuring that you are kept in the loop. And like item #2 above, this approach helps enhance your efficiency and responsiveness. Support staff can also ensure that all necessary steps, as set out in your system, are completed to ensure
complete client satisfaction. Except for those occasions that require personal contact, other people can and should be performing all the necessary tasks to ensure that you
keep in touch
with clients and contacts.
How You Can Help Paid StaffThe management functions of recruiting, training and supervising paid employees and staff are beyond the scope of this material.However, in order to ensure that paid staff complete their marketing activities as effectively as possible, it is important to address the issue of how you can help your staff. Like many entrepreneurs, real estate sales agents pride themselves on their hands-on management style. In most cases, entrepreneurs are solo performers, doing everything themselves from sweeping the floor to serving customers. Similarly, from the perspective of real estate people, it means doing everything from putting up for-sale signs to negotiating real estate transactions. As their businesses grow, entrepreneurs frequently have trouble letting go of tasks that they used to enjoy performing. Instead of stepping back and allowing paid staff to complete their assigned work, they continue to involve themselves in tasks they formerly completed themselves. Similarly, as their businesses grow, real estate agents are equally susceptible to the temptation to micromanage. While comfortable letting go of responsibilities for placing for-sale signs, many sales representatives are less willing to let go of marketing activities in general and preparing advertisements in particular. To ensure the overall effectiveness of your marketing, resist the temptation to micromanage the function.
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