Tenacity..Or Persistence..
Is A Basic Success Factor
tenacity: holding fast, keeping a firm hold
The right amount of tenacity--the personality trait that helps overcome obstacles will help you succeed.But too much can interfere with achieving your desired results.
Continuing Steadfastly
By tenaciously developing and implementing your marketing plan, you can increase the likelihood of achieving your desired results.
This perseverance is what keeps you searching for new business, even when the results are disappointing.
It's also what helps you consistently follow the system by which you generate referrals.
In the briefest of terms, tenacity or perseverance is what keeps you going...when others allow themselves to become overwhelmed by challenges and obstacles.
For most of us, tenacity is also the same as persistence...continuing steadfastly in some course of action in spite of obstacles.
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Common Table Salt
In effect, tenacity is much like common table salt.One of the basic food tastes, salt is also one of the most popular flavorings and recipe ingredients.
The two major components of salt...chloride and sodium...helps us survive by regulating the water content of our bodies.
Too little salt on food is barely noticeable...hardly making a difference.
On the other hand, too much salt can ruin the taste in the short term...and trigger serious health problems in the longer term.
Persistence is also a basic success factor, often one of the reasons successful people commonly offer for their achievements.
The two major ingredients of persistence...desire and focus...help us successfully achieve the results we seek.
Too little persistence is hardly noticed and barely makes a difference.
Too much persistence can annoy other people and be seen as stubbornness ...unreasonable, perversely unyielding behavior.
Annoying other people and acting unreasonably will not help attract prospects, generate referrals help you achieve your goals.
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How Much Is Enough?
Unlike common table salt, persistence cannot be measured exactly.While it is possible to measure 1 teaspoon...or 5 ml...of salt, it is impossible to calculate ½ unit of persistent behavior.
The question of how much persistence is appropriate at any point is a course of action is a matter of judgment or personal opinion.
The challenge is to act as tenaciously as necessary to overcome whatever obstacles and challenges that you face...but no so much as to annoy other people and appear stubborn and unyielding.
If you unsure about the point at which persistence becomes stubbornness...ask those around you.
Combining their input with your own judgment will let you know how much tenacity is necessary to succeed in a given situation.
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