A Trusted Advisor AttractsNew Business...Easily & EfficientlyWithout a doubt, when you are considered a trusted advisor, it is easier to attract clients.Building and maintaining trusting relationships with clients encourages them to hire you again and recommend others to you...the best ways to successfully grow your business. For First-Time Visitors Welcome.
Although primarily focused on marketing for real estate agents, the content is based on sound and widely accepted marketing principles. This means that like real estate agents for whom the site was initially designed, you too can benefit from the marketing principles discussed. It also means that like real estate agents, you too can share this page with your clients and contacts, enhancing your position as trusted advisor. Read on...explore this page and feel free to follow links to other pages that might be of interest. Top For Regular Visitors Don't
worry...by sharing this page with your
business business contacts, (as I suggest) you are not giving away
any marketing secrets that might reduce your competitive advantage.
It is your personal brand and how you serve clients that distinguishes you in the marketplace...not words on a web page. And besides...once you and your business contacts share a common understanding of the importance of being trusted advisors to clients...you can help each other more... by generating even more referrals for each other. Top More Than Just Real Estate IssuesAs trust continues to build, your clients and contacts will begin to see you as a trusted advisor in more than just real estate matters. Many successful agents maintain extensive social networks. As a result, they frequently know and can connect with virtually any local business or service provider. Not surprisingly, clients frequently look to their agents for a wide variety of recommendations or referrals. The concept of referral partners is an example of how agents can and do refer clients to helpful businesses. In most cases, successful agents willingly make qualified recommendations and good referrals on matters unrelated to real estate. Top  Several
years ago, after an extended writing project, I was in desperate need
of a haircut. When I learned that the barber who normally cut my hair
had closed his shop, I need a new barber...and the sooner the
better.
In a chance encounter with a real estate agent I knew, I asked if he could recommend a new barber for me. He happily made a recommendation, who as it turned out, is one of the best and most popular in his neighborhood. Having a broad social network as well as the know-how to locate and connect with useful resources will help you achieve recognition as a trusted advisor. From a marketing perspective, agents who are seen as trusted advisors seem to easily attract new clients and effortlessly generate new business. Useful Information Enhances RelationshipsOnce clients start to look to their agents for real estate related information, they will soon start to seek other information...as I did in asking an agent to recommend a barber.With their immediate need for real estate information satisfied, owners will benefit from information that helps them maintain and enjoy their new homes. And as their trusted advisor, you are a logical source of relevant information.  But don't provide specific home maintenance and lifestyle information yourself. Even if you are an expert in the field, remain focused on your work as a real estate agent. Refer your clients to helpful sources of information ...people, websites, books, etc. Top References to helpful maintenance and lifestyle resources make great content for newsletters. And when you come across a website that you think might interest one or more of your clients...send them the link. By adding a comment like “I thought you might be interested in this site” lets these people know that you are thinking of them. This small gesture of sending a link to useful inform, helps you keep in touch with clients and contacts. It also enhances your relationship with them...and encourages them to hire you again and to refer others to you. Top Reliable Marketing InformationFor Business OwnersIn running your real estate business, you have contact with a wide range of other similar business owners. These owners could include:
Top Regardless of the nature of their business or where they are...they will benefit from marketing information that will help them with any or all of:
Top Remember that in providing this information, you are not presenting yourself as a marketing expert...you are simply connecting business owners with helpful marketing information. And what better information resource to tell your business contacts about than this website? After all, you manged to find this page before the search engines did...that's very resourceful of you. A good group to start sharing this page with is your your colleagues and other agents.  Also tell them how it will help them: “it will help you attract new business by providing useful information to clients”...or words to that effect. Top Tell them about this page by using the social media features listed below. In all likelihood, your business contacts...whether referral partners, network contacts or clients...will also benefit from the information provided. Follow the same process outlined for sharing this page with real estate contacts. Tell them about finding the page and explain that “...although the website specifically targets real estate agents...it contains other marketing information that you might find helpful”...or words to that effect. Again, share the page by using the social media features listed below. Top More New Business For YouConnecting clients and business contacts with potentially useful information helps enhance your status as trusted advisor.Whether in real estate or other businesses, the most trusted advisors invariably attract the most new business. And as a trusted advisor, you are also well positioned to develop or speeah head the development of a community website in your niche market. Top
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