Your Unique Content Website: How to Build It Yourself

From the perspective of Internet marketing, your unique content website is the best way to communicate your distinctiveness.

Your distinctiveness, or personal brand, represents you unique combination of resources that allows you to serve clients in your own personal style.

Hiring A Professional

unique content website

When I started to develop my first website there were 2 things I knew for sure.

The first was that my website had to be unique. It had to reflect me and my business.

And second, since I didn't even know what the the term HTML meant, it was obvious that I needed help in developing the site.

So I hired a graphic design company with website-design capability.

At the time, that seemed like a good decision.

Now with the advantage of 20/20 hindsight, I realize that my site was more of ego-pleasing web presence than a realistic Internet marketing tool.

It was also a $2500 learning experience.

Certainly the site was unique.

When it was time to renew the domain name for another year, the site was almost what I wanted.

Needless to say, I didn't renew that domain, choosing instead to build a new site—this one—myself.

Don't Sacrifice Your Uniqueness For Convenience

company logos

From my first website building experience, I can appreciate the appeal of websites designed and maintained by real estate companies.

On the one hand, it makes sense for companies such as RE/MAX, Century 21, Prudential and other large real estate organizations to build corporate websites.

These very large sites help them promote their brand.

They also help ensure that everything that goes on these sites is consistent with the overall brand image.

On the other hand, these sites also reduce agents to generic catalog entries.

Apart from minimal agent-supplied copy, these sites offer little opportunity for individual agents to distinguish themselves and their personal brand.

A One-Of-A-Kind Site

selling barrie homes

Joanna Gerber is a Sales Representative with HOMELIFE Kempenfelt Kelly, Realty Ltd. Brokerage in Barrie, Ontario, Canada. Here's her story:

“When I just started this website journey in January 2008, I did a bit of searching myself.

“There are few good systems available. I found out that there are 2, maybe 3 different site building providers that other Realtors use.

“I found that only Site Build It! [SBI] gives you total control and the ability to create a site that is one of a kind.

“So, I took a giant leap of faith and decided to stick with what I knew about SBI and build a site that would be unique. It worked before... prior to my real estate site, I used the SBI system to build two other sites.

“My real estate site is working well: it got me to the top of search results for my keywords.

Check out Joanna's site. It's a good example of how you can create your own unique content website.

Build Your Unique Content Website...Yourself

Having built this site using SBI, I completely agree with Joanna's comments.

In all honesty, my first site was a more unique website than this one.

As regards this, my second site, it succeeds at what it was intended to do—attract visitors.

Statistically, in its first 2 weeks, it attracted more website visitors than my first site did in an entire year.

Check it out for yourself: learn how Site Build It! can help you build a unique content website...and all the other great benefits the program offers.

Content is King

content is king

When visitors arrive at your site, they are looking for information.

Perhaps it's information about homes in your market...or maybe it is information about you and how you can help them.

By providing the kind of information your visitors are seeking, you satisfy visitors and as a result pre-qualify yourself or pre-selling your services.

Ideally when your unique content website satisfies visitors, they will be sufficiently interested in learning more about how you can help them that they will contact you.

Of course, once prospects contact you, you will provide them with what ever additional information they need and hopefully convert them to clients.

There are 5 key elements to preparing visitor-satisfying content.

By incorporating these elements into your unique content website, you will have a truly unique website that satisfies more visitors and attracts more prospects.

To Learn More...

Real Estate Marketing Blogs

Tips for Real Estate Website Home Pages

This blog by Kathleen Allardyce, founder of Build Real Estate Results and Getting It Write, Inc. tells you what you need and don't need on your home page.

Single Property Websites

Just as your unique content website helps distinguish you from the competition, single property websites help distinguish your clients' homes from other homes listed for sale.

As the name suggests, a single property website is features and profiles one home only, without distractions from other properties listed for sale.

Clearly, single property websites can help generate interest in and attract prospective purchasers for clients' properties. However, they can also add unique content to your website.

To learn more about single property websites, see Single Property Websites.