The 3 Stars of Web Site Marketing Success

The three stars of web site marketing success are:

a look & feel that reflects your market;

a unique website; and

sound, visitor satisfying information

1. A Look & Feel That Reflects Your Market

From the perspective of real estate marketing, the most successful web sites start with a look & feel that reflects the markets they are intended to serve.

The term 'look & feel' describes what a web site looks and feels like to visitors.

unique website

For an example of a web site with a really good look & feel, check out Seattle Luxurious Living.

In most cases, the term luxury suggests lots of space.

Luxury country homes for example, include lots of open space both outside and inside the house.

Not only do contemporary luxury condos feature open space, they also include clean design lines.

Like contemporary luxury condominiums, Seattle Luxurious Living, the web site of Ally Wangsness, features both open space and clean design lines.

What better way to reflect a luxury home market in a web site?

Visitors who are looking for a luxury home to purchase, will be quite comfortable with the look & feel of Ally's site.

Similarly, owners of luxury homes will also be comfortable with the look & feel of the site.

Comfortable with the look and feel of Ally's site, prospective buyers and sellers of luxury homes in Seattle will see Ally as some one who can probably help them.

Because they see Ally in this way, they are more likely to contact her to learn more about how specifically she can help them.

A good look & feel for your web site is an ideal way to lay the ground work for a web site marketing success.

2. Unique Website

Also like other successful web sites, Ally's site is unique.

Instead of simply imitating the web sites of other real estate agents serving the same market, her site reflects her approach to serving this specialized market.

If you would like to achieve web site marketing success, you really do need your own unique web site.

Simply connecting to your company's corporate site...or imitating competitor's sites will not lead to web site marketing success.

3. Visitor-satisfying Information

content is king

Good content provides site visitors with the information that they are seeking.

Once satisfied in their search for information , web site visitors are more likely to contact the site owner to learn more about how that person can help them.

The main menu on Seattle Luxurious Living promises useful information...and the content delivers on the promise.

In terms of web sites, content...a critical component of web site marketing success...is indeed king.