How To Prepare Winning Newsletters That Distinguish You From the Competition & Generate More Referrals
Without a doubt, winning newsletters are important elements of your communication plan.
Their primary purpose is to serve as a vehicle for keeping in touch with your clients, contacts and others who may hire you...or refer others to you.
Real estate professionals endorse the importance of newsletters:
“I use an e-newsletter and have
found it very valuable”
Randall Sandin
Carolina One Real Estate
Charleston SC
Carolina One Real Estate
Charleston SC
“For 8+
years I've done quarterly printed 8-page newsletters for current
property management clients, to use in property presentations for new
property owners AND to keep in touch with clients whose I did
property presentations to and did not hear back from.
“I also posted them on my website.....
“Yes, it takes more time; however, I do enjoy it and the less printing and postage means more money for effective marketing efforts!!!”
“I also posted them on my website.....
“Yes, it takes more time; however, I do enjoy it and the less printing and postage means more money for effective marketing efforts!!!”
Wallace S. Gibson CPM
Gibson Management Group, Ltd.
Charlottesville VA
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“Staying
in touch with my customer base which has supplied me with referrals
and repeat business over time.
“...I do like them!”
“...I do like them!”
Silvia Dukes
Tropic Shores Realty
Spring Hill FL
Tropic Shores Realty
Spring Hill FL
“I send both hard-copy and electronic newsletters to different groups within my data base.
"I also hand deliver my local ones which helps keep me in front of them and allows me to provide them with a small fun gift for Canada Day, or Valentine's Day etc.
"Many of my older clients do not have computers and they appreciate the hard copy being delivered.
"I receive many referrals from my newsletters.
“They are informative and colourful and of course, hand written on the newsletter, I ask each month, who do they know who's buying or selling in the next 30 days.
Susan Emo
RE/MAX Riverview Realty Ltd - Brokerage
Gananoque ON
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Make Your Newsletter A Winner
“I like to get GOOD newsletters.
“Just sending a newsletter to send one without a lot of new information is a waste of money.
“But if you can localize and make it all relevant ... then you've got a winner.”
“Just sending a newsletter to send one without a lot of new information is a waste of money.
“But if you can localize and make it all relevant ... then you've got a winner.”
Toby Boyce
Keller Williams Consultants Realty
Delaware OH
Keller Williams Consultants Realty
Delaware OH
Take a minute and read his words again.
To reinforce these words of wisdom, here is what David Pylyp had this to say about preparing a newsletter:
“Writing the Newsletter allows some personality to show and shine
that would not otherwise appear.
“Your local knowledge of events is priceless when writing.”
“Your local knowledge of events is priceless when writing.”
David
Pylyp
RE/MAX Realty Specialists Inc.
Toronto, ON
RE/MAX Realty Specialists Inc.
Toronto, ON
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Winning Newsletters Distinguish You From The Competition
As a real estate agent you are distinctive...no other agent has the same combination of skills and resources that you offer to clients.Despite the wide range of marketing communications available, nothing communicates your distinctiveness better than winning newsletters.
This means that when it comes to preparing newsletter content that effectively communicates your distinctiveness...you are the ideal person to undertake the task.
After all, who understands your distinctiveness better than you?
And who nows your local market the way you do?
But...and it's a very big but...you are busy real estate professional.
This makes it difficult to free up the 30 hours...or more...necessary to produce a winning newsletter...even if you do have the planning, writing and production skills.
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I Can Help You Prepare Your Winning Newsletter
If we lived in an ideal world, you would have both the time and skills to prepare your own winning newsletter.However, given the reality of the world in which we do live, you probably lack the time if not requisite skills to prepare a winning newsletter.
The next best choice would be to allow me to help you prepare your winning newsletter.
With my help, your newsletter will distinguish you from the competition.
Your personality and knowledge of local events will shine.
As a result, you can expect to please your readers and better still ...generate more referral business.
With my help, you can spend as little as 3 hours of your time...and save approximately $1300 worth of your time on your first newsletter.
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What's In It For You
1. Planning Your Winning Newsletter
Among other things,
this process
includes addressing issues such as:
- Why do you want a newsletter?
- Who are you preparing your newsletter for?
- What do you want your newsletter to look like?
- What size will your newsletter be?
- When do you want to send your newsletter?
- How do you want to send your newsletter?
Undertaking
this
process yourself and
starting from scratch would require at least 5 hours of your time.
With my guidance and assistance, it will require less than 1 hour of your time to complete this process.
As a result of this planning process, you will have an appropriate newsletter plan and format that you can use and reuse as long as you like...until you decide to change it.
With my guidance and assistance, it will require less than 1 hour of your time to complete this process.
As a result of this planning process, you will have an appropriate newsletter plan and format that you can use and reuse as long as you like...until you decide to change it.
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2. Winning Newsletter Content
The big advantage of preparing a newsletter yourself is that there is
no direct expenditure of money. But that does not mean that there
are no costs associated with the do-it-yourself approach.
What about the value of your time?
Have you ever figured out what your time's worth?
Here is an example to illustrate:
Undertaking this process yourself, preparing 4 pages of professional quality newsletter content would require at least 25 hours of your time. Assuming your time is worth $41.67/hour, that represents a 'real cost' of $1,041.75
Once we have identified the content for your newsletter, I will source appropriate free content and arrange the necessary permission to use this content.
I will also coach and assist you in preparing appropriate content to showcase what distinguishes you from the competition.
What about the value of your time?
Have you ever figured out what your time's worth?
Here is an example to illustrate:
Let's
assume you annual income is $100,000 and that to generate this income
you have worked an average of 50 hours weekly for 48 weeks,
allowing 4 weeks for holidays and days off.
To generate your $100,000 income, you have worked 2400 hours...so your time is worth $41.67/hour ($100,000/2400 hours)
To generate your $100,000 income, you have worked 2400 hours...so your time is worth $41.67/hour ($100,000/2400 hours)
Undertaking this process yourself, preparing 4 pages of professional quality newsletter content would require at least 25 hours of your time. Assuming your time is worth $41.67/hour, that represents a 'real cost' of $1,041.75
Once we have identified the content for your newsletter, I will source appropriate free content and arrange the necessary permission to use this content.
I will also coach and assist you in preparing appropriate content to showcase what distinguishes you from the competition.
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3. Newsletter Production
This element includes everything that must be done to prepare your
winning newsletter for distribution...primarily editing and formating.
Undertaking this process yourself would require about 4 hours of your time.
Because I will complete all editing and formatting for you, this stage will require none of your time.
I will also supply you with a PDF formatted newsletter that you can use for printing hard copy or emailing to clients and contacts.
Undertaking this process yourself would require about 4 hours of your time.
Because I will complete all editing and formatting for you, this stage will require none of your time.
I will also supply you with a PDF formatted newsletter that you can use for printing hard copy or emailing to clients and contacts.
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Fees
The set fee for my help in planning your winning newsletter, preparing content and producing your newsletter is $300 USD.This fee represents a 75% discount on my normal writer's fee for preparing 4 pages of newsletter content.
As noted above this fee represents a potential saving of approximately $1300 if you were to undertake the comparable work yourself.
As an added bonus, you have the option of my assistance in preparing a second edition of your newsletter for a set fee of $150 USD.
But let's get your first newsletter done before talking about the second edition.
Depending on your schedule and availability, we can have your first newsletter available for distribution next month.
Haven't you waited long enough for a really good and unique newsletter?
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Guaranteed
Once I start working on your winning newsletter...I will not stop until you are totally and unconditionally satisfied...guaranteed.Top
What's In It For Me?
By helping you prepare your own winning newsletter, I am also undertaking some important new product development.As a writer, I have been fortunate to have accumulated extensive experience in preparing content for books (15 written, 10 published...with several more on hold) and all forms of marketing communications.
Dealing specifically with newsletter-type articles, I estimate that over the past 15 years, I have prepared at least 750 of them. (Happily, that gives me more than my required 10,000 hours of experience.)
As a result, I am confident that I can prepare...and help you prepare...winning newsletter content as effectively and efficiently you help your clients.
It is this confidence that allows me to reduce my fees so dramatically...and guarantee your satisfaction.
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I have also taken active roles in the planning and production of newsletters in both hard-copy and electronic format.
But...and this is a very small but...in all honesty, I have not yet completed the entire process for real estate professionals.
Certainly I am just as confident that my assistance with planning and producing your newsletter will be of the same proven quality as my content.
However, since I have yet to deliver the complete newsletter package...from planning to production...for real estate professionals, there will be no fee for the planning and production components.
Assisting you with the planning and production of your winning newsletter will allow me to systematize these components and also set an appropriate fee structure for future newsletter clients.
As for the $150 second edition of your newsletter, think of the 87.5% discount as my way of thanking you for helping my with my product development.
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The Time Is Right To Start Your Winning Newsletter
If you have ever considered your own newsletter as a way of keeping in touch with referral sources...and distinguishing yourself from the competition...the time is now right to start it.Many authorities are telling us that the worst of the recession has now past...and that there are positive signs of better time ahead.
What better time to reconnect with clients and contacts?
With signs of an improving economy maybe they are starting to think about buying or selling.
Why not send them your fresh new newsletter...and help them remember the great service that you provide to clients?
What better vehicle than a winning newsletter to help distinguish you from the competition?
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There is another reason for the time now being right to start your newsletter.
My offer is open only the first 10 people who accept my offer. If you want to be one of these 10 people...book my assistance now.
As I said earlier, depending on your schedule and availability, we can have your first winning newsletter available for distribution by the middle of next month.
If you wait until later, you might just be #11...or higher...and your name will be added to the waiting list for the next round of newsletter assistance.
At this point, I have no idea as to when this will happen. I do however know that the fee structure will be much higher than it is now...it all depends on what happens with the first 10 newsletters.
To claim your top 10 position, simply complete this form.
Once you have submitted your form, you will receive further information about we will generate your winning newsletter.
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