How To Prepare Winning Newsletters That Distinguish You From the Competition & Generate More Referrals
Without a doubt, winning newsletters are important elements of your communication plan.
Their primary purpose is to serve as a vehicle for keeping in touch with your clients, contacts and others who may hire you...or refer others to you.
Real estate professionals endorse the importance of newsletters:
“I use an e-newsletter and have
found it very valuable”
Randall Sandin
Carolina One Real Estate
Charleston SC
Carolina One Real Estate
Charleston SC
“For 8+
years I've done quarterly printed 8-page newsletters for current
property management clients, to use in property presentations for new
property owners AND to keep in touch with clients whose I did
property presentations to and did not hear back from.
“I also posted them on my website.....
“Yes, it takes more time; however, I do enjoy it and the less printing and postage means more money for effective marketing efforts!!!”
“I also posted them on my website.....
“Yes, it takes more time; however, I do enjoy it and the less printing and postage means more money for effective marketing efforts!!!”
Wallace S. Gibson CPM
Gibson Management Group, Ltd.
Charlottesville VA
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“Staying
in touch with my customer base which has supplied me with referrals
and repeat business over time.
“...I do like them!”
“...I do like them!”
Silvia Dukes
Tropic Shores Realty
Spring Hill FL
Tropic Shores Realty
Spring Hill FL
“I send both hard-copy and electronic newsletters to different groups within my data base.
"I also hand deliver my local ones which helps keep me in front of them and allows me to provide them with a small fun gift for Canada Day, or Valentine's Day etc.
"Many of my older clients do not have computers and they appreciate the hard copy being delivered.
"I receive many referrals from my newsletters.
“They are informative and colourful and of course, hand written on the newsletter, I ask each month, who do they know who's buying or selling in the next 30 days.
Susan Emo
RE/MAX Riverview Realty Ltd - Brokerage
Gananoque ON
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Make Your Newsletter A Winner
“I like to get GOOD newsletters.
“Just sending a newsletter to send one without a lot of new information is a waste of money.
“But if you can localize and make it all relevant ... then you've got a winner.”
“Just sending a newsletter to send one without a lot of new information is a waste of money.
“But if you can localize and make it all relevant ... then you've got a winner.”
Toby Boyce
Keller Williams Consultants Realty
Delaware OH
Keller Williams Consultants Realty
Delaware OH
Take a minute and read his words again.
To reinforce these words of wisdom, here is what David Pylyp had this to say about preparing a newsletter:
“Writing the Newsletter allows some personality to show and shine
that would not otherwise appear.
“Your local knowledge of events is priceless when writing.”
“Your local knowledge of events is priceless when writing.”
David
Pylyp
RE/MAX Realty Specialists Inc.
Toronto, ON
RE/MAX Realty Specialists Inc.
Toronto, ON
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Winning Newsletters Distinguish You From The Competition
As a real estate agent you are distinctive...no other agent has the same combination of skills and resources that you offer to clients.Despite the wide range of marketing communications available, nothing communicates your distinctiveness better than winning newsletters.
This means that when it comes to preparing newsletter content that effectively communicates your distinctiveness...you are the ideal person to undertake the task.
After all, who understands your distinctiveness better than you?
And who nows your local market the way you do?
But...and it's a very big but...you are busy real estate professional.
This makes it difficult to free up the 30 hours...or more...necessary to produce a winning newsletter...even if you do have the planning, writing and production skills.
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I Can Help You Prepare Your Winning Newsletter
If we lived in an ideal world, you would have both the time and skills to prepare your own winning newsletter.However, given the reality of the world in which we do live, you probably lack the time if not requisite skills to prepare a winning newsletter.
The next best choice would be to allow me to help you prepare your winning newsletter.
With my help, your newsletter will distinguish you from the competition.
Your personality and knowledge of local events will shine.
As a result, you can expect to please your readers and better still ...generate more referral business.
With my help, you can spend as little as 3 hours of your time...and save approximately $1300 worth of your time on your first newsletter.
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What's In It For You
1. Planning Your Winning Newsletter
Among other things,
this process
includes addressing issues such as:
- Why do you want a newsletter?
- Who are you preparing your newsletter for?
- What do you want your newsletter to look like?
- What size will your newsletter be?
- When do you want to send your newsletter?
- How do you want to send your newsletter?
Undertaking
this
process yourself and
starting from scratch would require at least 5 hours of your time.
With my guidance and assistance, it will require less than 1 hour of your time to complete this process.
As a result of this planning process, you will have an appropriate newsletter plan and format that you can use and reuse as long as you like...until you decide to change it.
With my guidance and assistance, it will require less than 1 hour of your time to complete this process.
As a result of this planning process, you will have an appropriate newsletter plan and format that you can use and reuse as long as you like...until you decide to change it.
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2. Winning Newsletter Content
The big advantage of preparing a newsletter yourself is that there is
no direct expenditure of money. But that does not mean that there
are no costs associated with the do-it-yourself approach.
What about the value of your time?
Have you ever figured out what your time's worth?
Here is an example to illustrate:
Undertaking this process yourself, preparing 4 pages of professional quality newsletter content would require at least 25 hours of your time. Assuming your time is worth $41.67/hour, that represents a 'real cost' of $1,041.75
Once we have identified the content for your newsletter, I will source appropriate free content and arrange the necessary permission to use this content.
I will also coach and assist you in preparing appropriate content to showcase what distinguishes you from the competition.
What about the value of your time?
Have you ever figured out what your time's worth?
Here is an example to illustrate:
Let's
assume you annual income is $100,000 and that to generate this income
you have worked an average of 50 hours weekly for 48 weeks,
allowing 4 weeks for holidays and days off.
To generate your $100,000 income, you have worked 2400 hours...so your time is worth $41.67/hour ($100,000/2400 hours)
To generate your $100,000 income, you have worked 2400 hours...so your time is worth $41.67/hour ($100,000/2400 hours)
Undertaking this process yourself, preparing 4 pages of professional quality newsletter content would require at least 25 hours of your time. Assuming your time is worth $41.67/hour, that represents a 'real cost' of $1,041.75
Once we have identified the content for your newsletter, I will source appropriate free content and arrange the necessary permission to use this content.
I will also coach and assist you in preparing appropriate content to showcase what distinguishes you from the competition.
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3. Newsletter Production
This element includes everything that must be done to prepare your
winning newsletter for distribution...primarily editing and formating.
Undertaking this process yourself would require about 4 hours of your time.
Because I will complete all editing and formatting for you, this stage will require none of your time.
I will also supply you with a PDF formatted newsletter that you can use for printing hard copy or emailing to clients and contacts.
Undertaking this process yourself would require about 4 hours of your time.
Because I will complete all editing and formatting for you, this stage will require none of your time.
I will also supply you with a PDF formatted newsletter that you can use for printing hard copy or emailing to clients and contacts.
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Guaranteed
Once I start working on your winning newsletter...I will not stop until you are totally and unconditionally satisfied...guaranteed.
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